Damas presents new Harmony collection in 22kt gold

This signature collection has created a steady following among expats especially jewellery lovers from India and Pakistan due to their exquisite designs.

The collection offers a wide range of jewels to suit every taste and budget and is ideal for daily wear. They also make a perfect gift during weddings and festivals.

The luxurious new collection has also attracted the younger generation who are always looking for something different. The Harmony jewels carry a rich decorative value and deliver instant style upon the wearer.

Tawhid Abdullah, Managing Director of Damas, commented:

"The new Harmony designs have pushed back the limits of the possible and have explored new venues. The collection combines traditional know-how of making jewellery to the expertise of modern day technology to create memorable pieces giving new meaning to yellow gold jewellery. Our in-house designers have kept in mind aspirations of the target audience, mostly from the sub-continent, and designed pieces which will connect Damas to this large market segment."

He added, the intricate Harmony collection demonstrates innumerable possibilities in 22kt gold and presents extraordinary designs. It highlights elaborate metalwork and is preferred by those who admire Italian designs in 22kt gold. In addition, Damas customises jewellery pieces based on client specifications.

These limited edition 22kt gold masterpieces highlight celebration. Special promotions are also offered as added value. It is customary across cultures to buy jewels for oneself or loved ones during festivals and Damas stores are especially well-stocked during these times to meet the high demand.

As a company Damas believes in spreading the cheer and sharing important occasions with its customers. Damas stores are regularly visited by families to purchase gifts for near and dear ones or for personal adornments.

The leading retailer has always tried to exceed the expectations of its clients and thus comes up with innovative ways to keep them satisfied with its merchandise and offers value-added services at its stores.

Marvel at exquisitely crafted 22kt gold Harmony jewels on display at most of the Damas shops across GCC.