• HSBC

IDdesign's redesigned Mall of the Emirates store

  • United Arab Emirates: Thursday, August 27 - 2009 at 12:37
  • PRESS RELEASE

IDdesign, the upmarket Scandinavian furniture retailer, is today unveiling its newly-refurbished Mall of the Emirates showroom in time to capitalize on the expected increased footfall to come with the opening of the Dubai Metro launch on 9 September 2009.

The stunning new 35,000 square feet showroom, which is directly adjacent to the metro station and will have access from the tunnel, exudes a pleasurable feel and pleasant, natural ambiance. It reflects a fresh, consistent image that adds to the enjoyment of the customers' shopping experience.

"Whenever I come to Dubai, I am impressed by the buzz around me, and even now in what seems to be a difficult market situation Dubai stands out when compared to many places we see. The UAE remains a key hub for IDdesign and we are very pleased that this beautiful new store will continue to be the flagship for our brand in the region,"


said Mikael Thinguus, CEO of IDdesign who visited the new store.

" With the new IDdesign showroom we are now fully-equipped to welcome the increased number of visitors to the store expected once the metro is launched in September. The spacious and uncluttered look of the store ensures that our customers will receive a delightful shopping experience while browsing through IDdesign's high-quality products," said Ajai Kumar Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group (ESAG).

IDdesign stores are contemporary lifestyle centres offering a full range of products in modern home furnishing, with everything from furniture and carpets to lighting and accessories.

"IDdesign offers customers a range of the most sophisticated and elegant furniture and accessories from its Urban, Upnordic, Global, and Deluxe style groups with the unique ability to satisfy a wide range of tastes and needs. I am really delighted, that we were able to make the best of a difficult situation here caused by the need to accommodate the Metro tunnel, by creating this new state of the art store," commented Mr Soren Jorgensen, IDdesign Expansion Manager.

Customers can make the most of IDdesign's MoE store reopening by earning a voucher for every certain amount spent on purchase of any item in the shop, and there are delightful bedside lamps, cushions, and other beautiful accessories which are within a range.

IDdesign staff are always on hand to help advise customers and ensure that the customers' IDdesign experience is a pleasant one.
Mr Ajai Dayal, General Manager Retail and Marketing.
Mr Ajai Dayal, General Manager Retail and Marketing.
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About IDdesign

IDdesign is a worldwide franchise operation dealing in Scandinavian furniture and accessories for households and offices. The Al Gurg Group acquired the UAE franchise and its first showroom was opened in Dubai in 1995 and Abu Dhabi in 1997. The collection ranges from sofas, bed sets, kids furniture, dining, out-door and home office.

It also has an in-house design consultancy - myDesign. Other services include wedding & gift registry; gift vouchers and a two year limited warranty.

For more information please contact:

Bhavna Bhikajee
Consultant
Wallis Marketing Consultants
P.O. Box 502281
Dubai, United Arab Emirates
Tel: +971 4 390 1950
Fax: +971 4 367 2800
www.wallis-mc.com

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