Xbox 360 drops Elite console price in the UAE

Xbox 360 invites you to experience more fun, more entertainment and more ways to connect with friends and family at an even better value.

Xbox 360 puts all your entertainment in one place so you can play games and, as announced earlier this year, the Xbox 360 bought today will work with code-named "Project Natal" and controller-free gaming in the future.

Armagan Demir, Head of Microsoft Entertainment and Devices Division Middle East, said:

"We know that price is a critical influencing factor in consumer choice, but we also know that consumers across the region are looking for value, benefit and entertainment experiences, so we need to address all these points to continue to grow and be successful in the Middle East. We have a goal over the next 18 months to reinvent entertainment in the living room and we want to ensure that we have the right foundations in place for our consumers to make simple informed choices around their entertainment platform."

Having an Xbox 360 at the center of your living room provides entertainment for any occasion. Whether you're a gamer playing single player or with your friends, you can enjoy hundreds of titles that fit your gaming style.

With all of these experiences available for the holidays and the future addition of "Project Natal," which will work with every Xbox 360 sold today and tomorrow, the Xbox 360 system provides more fun for less.

The price reduction on an Xbox 360 Elite coincides with a re-alignment in the Xbox console strategy across the Middle East, ensuring that at all price points Xbox 360 represents the best value for money in each marketplace. With the premium console of Xbox 360 Elite at a new price point aligned with a new price for Xbox 360 Arcade, the pricing structure provides clear choice, differentiation and value at both an entry and premium levels of Xbox 360. The Xbox 360 Pro with a 60GB hard drive will be phased out across EMEA.