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Thursday, December 3 - 2009

STR Global posts Middle East/Africa July 2009 results

  • United Arab Emirates: Thursday, August 27 - 2009 at 15:35
  • PRESS RELEASE

The Middle East/Africa region suffered declines in all three key measurements in year-over-year results when reported in U.S. dollars for July 2009, according to data compiled by STR Global.

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The region's occupancy dropped 11.0% to 62.0%; average daily rate decreased 3.0% to $135.02; and revenue per available room decreased 13.6% to $83.77.

James Chappell, managing director of STR Global, said:
"The Middle East/Africa region posted mixed performance in July in local currency, with the Middle East improving on June's data and Southern Africa showing significantly worse figures."


Chappell added, "RevPAR growth in the Middle East finally showed some signs of improvement, with the United Arab Emirates and Dubai making significant gains. The UAE improved from a RevPAR fall of almost 28% in June to just over a 20% decrease in July, with Dubai rising from a RevPAR decrease of 33.9% to a 24% decrease, with both occupancy and average rates showing an increase month to month. Ramadan is earlier this year and that may have caused a flurry of travel in advance of the holiday. August and September are traditionally quiet months for the region. South Africa had two large football tournaments in June, which are being seen as a precursor to next year's World Cup, and the July figures pale in comparison, with RevPAR falling from a 5.8-percent decrease to a 4.1% decline in July as the occupancy and rate levels both declined."

Highlights from key markets in the Middle East/Africa region (percentages are July 2009 vs. July 2008):
• Beirut, Lebanon, reported the largest increases in all three key metrics. Occupancy was up 16.9% to 86.6%, ADR rose 48.9% to $295.71, and RevPAR jumped 74.0% to $256.15.
• Cape Town, South Africa, was the only other key market to post an occupancy increase, up 4.5% to 52.2%.
• Three markets experienced occupancy decreases of 20% or more: Muscat, Oman (-29.1% to 34.7%); Riyadh, Saudi Arabia (-28.4% to 51.7%); and Johannesburg/Pretoria, South Africa (-20.0% to 62.0%).
• Other than Beirut, three other key markets reported double-digit ADR increases: Cape Town (+14.8% to $115.87); Jeddah, Saudi Arabia (+12.6% to $187.28); and Amman, Jordan (+12.5% to $150.31).
• Istanbul, Turkey (-23.5% to $198.59) reported the largest ADR decrease, followed by Dubai, United Arab Emirates, with a 16.4-percent decrease to $164.48.
• Cape Town posted a double-digit RevPAR increase of 19.9% to $60.45.
• Five markets experienced RevPAR decreases of more than 20%: Istanbul (-33.2% to $130.27); Muscat (-31.9% to $62.17); Riyadh (-24.6% to $119.01); Dubai (-24.1% to $107.09); and Johannesburg/Pretoria (-21.1% to $66.27).
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Notes and media contacts

About STR & STR Global:

For more than 20 years, Smith Travel Research has been the recognized leader for hotel industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit www.strglobal.com or www.HotelNewsNow.com.

Media contacts:

Konstanze Auernheimer
Director of Marketing
STR Global
Tel: +44 (0)207 922 1961

Jeff Higley
Director of Communications/Editorial Director, Digital Media
Smith Travel Research
Tel: +1 (615) 824-8664 ext. 3318

Rachael Spann
Communications Coordinator
Smith Travel Research
Tel: +1 (615) 824-8664 ext. 3305

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