Ezdan Real Estate signs media and advertising services agreement with Sahara

The signing ceremony was attended by CEO and Managing Director of Ezdan Real Estate Company Mr. Hesham El Sahtary and Mr. Fahad Al Deeb, Vice President of Sahara Group, who signed the agreement of behalf of their respective organizations.

According to the agreement, Sahara Communications will provide a host of media and advertising services for Ezdan Real Estate and its projects in Qatar, beginning with an introductory film about Ezdan and its various projects and future plans in Qatar.

Ezdan is Qatar's largest property developer by market value. The Shari'a-compliant firm has announced its intention to merge with the International Housing Group, and has already appointed dedicated agencies to conduct the necessary studies. The firm plans to build schools, hotels and residential units in the world's largest LNG-exporting country.

Speaking on the occasion, Mr. Hesham El Sahtary, CEO and Managing Director of Ezdan Real Estate Company, said, "Our agreement with Sahara forms part of our media and marketing strategy. In the highly competitive regional media market, we believe that there is an urgent need for systematic media and advertising plans if we are to cope with the current changes and trends in the markets and reach the right audience. This target audience will, in turn, expect a realistic and transparent media message."

Mr. Fahad Al Deeb, Vice President of Sahara Group, said:

"The Qatari market is considered one of the best markets in the region, and it is well positioned to make further giant steps forward. This fact motivated us to enter this vibrant market as part of our regional and international expansion strategy. We are proud to join hands with a company of the caliber of Ezdan, and we consider this agreement to be a great beginning to our Qatar operations, and we look forward to adding more businesses in Qatar in the near future."

Sahara Communications, the voice behind more than $100bn's worth of property projects, is the world's largest PR agency within the property sector. The firm seeks to enhance its presence in the Qatar market and to offer its quality media, advertising and marketing services to government departments and private firms in the country.