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Ramadan TV sponsorships decline
- United Arab Emirates: Sunday, August 30 - 2009 at 12:22
Programme sponsorship, which usually makes the bulk of TV ad spend during Ramadan, has declined by about 30% compared to Ramadan in 2008, according to Satish Mayya, Executive VP and CEO of BPG Media. However, ad spend is between seven and 10% ahead of the early months of 2009, he told Emirates Business 24/7. Programme sponsorships, which used to be dominated by real estate developers, are now mostly taken by companies producing fast moving consumer goods (FMCG), particularly international brands.
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StaffSunday, August 30 - 2009 at 12:22 UAE local time (GMT+4)
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