D1g.com promotes Arab women on the internet through 7asnaa.com

Following the acquisition, d1g.com integrated 7asnaa into its site.

d1g.com's Executive Chairman, Dr. Usama Fayyad said he was thrilled over the new move, underlining the impressive turnout the 7asnaa.com witnessed since it was launched on the net early last month, attracting about 200,000 permanent visitors.

"The site was designed to be a destination and the best meeting place for Arab women to discuss issues of concern such as fashion trends, health and food, accessories, house interior design and other issues of interest. Although there are several websites oriented towards women affairs, they apparently have not met the minimum expectations of users, leaving a vacuum that we decided to fill with 7asnaa.com, with an Arab character and social content that suits the nature of the region"

said Fayyad.

Fayyad, who formerly served as Yahoo's vice president for research and strategic data solutions, underlined the makeover 7asnaa.com has gone through in terms of development and design to be able to meet the aspirations of this group with its various age categories.

In addition to the comprehensive content, Fayyad said 7asnaa.com has been supported with interactive technologies that allow visitors, through its networking environment, to form social groups to exchange still and animated pictures, videos and video clips, news and other forms of participation.

For her part, Marketing and Business Development Manager at d1g.com Ruba Abu Judeh said the comprehensiveness of 7asnaa's services and the quality and quantity richness of the content has made the site an active women's station and a venue for Arab women to meet. This has made the site the best place for advertisers to promote their products and acquaint targeted customers with their services, she said.

Abu Judeh added that after integrating 7asnaa.com into d1g.com, advertising parties can target women visitors through a large pool of advertising tools such as the constantly updated video films library, media gallery and other advertising channels. This helps advertisers reach out to the targeted group with efficiency and accuracy that go beyond the reach of conventional means, she said.

To ensure a higher degree of professionalism, Abu Judeh added that ad technologies employed at 7asnaa portal allow advertisers to specify the targeted age category, sex, geographical location and other data required to guarantee that the campaign achieves its goals. In addition, advertisers can receive technical reports to evaluate the various stages of the campaign, unlike the traditional techniques that do not ensure accuracy, or allow steering the campaign and follow up on it while in process.