Lenovo appoints Country Sales Manager for Saudi Arabia

Ahmed Abdelaal, who has extensive experience in the IT business will focus on bolstering the foundations of Lenovo's enterprise business in the Kingdom of Saudi Arabia as well as ensuring growth and market share acquisition.

"Saudi Arabia is one of the fundamental markets in the region in terms of opportunity and stability, providing huge opportunities for growth. The ongoing infrastructure projects and government support to IT development such as the e-government initiatives provide us with a great opportunity to expand our business and increase our market share,"

said Khaled Kamel, General Manager, Lenovo Middle East, Egypt and Pakistan.

"This latest appointment is part of Lenovo's strategy to strengthen our presence in the Kingdom with a dedicated on the ground resource to cater to customers' needs, allowing us to get closer to our consumers, partners and enterprise customers," he added.

According to Business Monitor International1, Saudi Arabia has the biggest IT market in the Gulf region, with a value of $3.4bn in 2009 and expected to rise to $5.6bn by 2013. Despite the economic slowdown, Saudi Arabia's IT market has a number of positive factors to help it avoid stagnation, including flexible consumer demand, and ongoing infrastructure projects in major verticals such as oil and gas, power, education and telecoms.

Ahmed Abdelaal joins Lenovo with over 16 years experience of extensive sales, project and people management roles, holding successful positions at International IT firms across the Kingdom. Ahmed will lead the corporate relationship business to fulfil the growth and expansion plans in the Kingdom of Saudi Arabia.

"There is a great opportunity for growth in Saudi with many large projects moving ahead in the commercial sector and relatively low PC penetration in the consumer market at present," said Ahmed Abdelaal, country sales manger for KSA, Lenovo Middle East, Egypt and Pakistan.

"I will be working very closely with our existing customers to ensure quality of service whilst supporting our business partners to ensure positive growth for them and ultimately increasing Lenovo's market share in the in the Kingdom," he added.

Recently Lenovo strengthened their existing corporate relationship team for MEEP and Libya to focus on large enterprise accounts and to support the channel partners in servicing customers and providing ongoing support. The geographical focus of which is driven by the demand for dedicated resources to these country markets.