Epson launches Stylus Photo P50 in Middle East

Packaged as the latest benchmark in the evolution of home photo printing, the Stylus Photo P50 is the perfect accompaniment for aspiring photo enthusiasts who want to take total control of the creative process, enabling photos to be produced at home that look better and last longer than lab prints.

The Epson Stylus Photo P50 uses Epson's Micro Piezo print head technology which, combined with Epson Claria Photographic Ink, produces Hi-Definition images that last up to 98 years in a frame or over 200 years in an album. Photos can be produced in as little as 12 seconds and A4 documents can print at a speed of up to 38 pages per minute. Users also benefit from the ability to print borderless photos up to A4 size and even CDs and DVDs can be given a personal touch by printing directly onto suitable discs.

The printer is cost-effective too because the Epson Stylus Photo P50 uses individual ink cartridges, so users only need to replace the colour used. These individual ink cartridges are easily identified by the 'Hummingbird' image and are also available in a convenient, cost-saving multipack.

Designed with the same modern look and feel as Epson's groundbreaking PX Series all-in-one printer range, the compact P50 fits seamlessly into the contemporary home. Adding to the benefits of the P50's modern design, its premium finish includes a fingerprint-resistant top surface - drastically reducing the amount of cleaning required and keeping the printer looking sleek and smart.

Epson's Easy Photo Print software comes as standard with the Epson Stylus Photo P50, allowing for the easy optimisation of any photo, such as backlight correction and red-eye removal. An Epson Photo Paper Pack is also included, so users can start printing high-quality photos on Epson Premium Glossy Photo Paper in 10x15cm, 13x18cm and A4 sizes straight away.

Khalil El-Dalu, General Manager, Epson Middle East, said, "The Middle East has seen a surge in demand for home printers that can produce long lasting, high quality photos that can be compared to, or is even better than lab quality prints, and the Epson Stylus Photo P50 effectively caters to this demand. Offering Hi-Definition images, value and efficiency - it's the ideal choice for the aspiring photo enthusiast."