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The Legend behind the Brand
Established by husband and wife team David and Sybil Yurman in 1980, the company's huge success began with an intimate gesture. David crafted several pieces of jewelry for his then girlfriend, Sybil. At an art gallery opening, the owner fell in love with a piece Sybil was wearing and asked if it was for sale.
David remembers, "I couldn't imagine recreating something so personal, so I answered 'no', but at the same moment Sybil said 'yes' and, like that, we found ourselves in the jewelry business."
Eventually developing into the legendary brand that it is today, David Yurman goes beyond their awe-inspiring jewelry to create a new facet - the David Yurman fragrance.
The Inspiration
"I wanted to bring my design principles to a genre beyond jewelry. Perfume is representative of personal style - much like my jewelry - so I was intrigued as well as inspired to explore fragrance. The resulting creation expresses my vision of working with the most incredible natural materials, from the essential oils to the design of the bottle, to create something beautiful not only for the David Yurman woman, but for all women,"David Yurman explains.
Born out of an artist's passion for life, the fragrance is an elegant fusion of luxurious materials, iconic design and sensual beauty. Destined to be a modern, American luxury classic, in a field where European brands abound, it will appeal to the confident, bold and sensual woman. The casually luxurious fragrance for the woman who lives life unrehearsed.
The Collaboration
David Yurman and Clarins Group, both family-run, have merged their unique talents to create high-end perfumes with a long-term, global scale vision, expanding the David Yurman lifestyle. Within the Clarins Group, David Yurman found a partner with which to execute his fragrance concept and David Yurman Perfumery was born.
Harry Fremont, Master Perfumer of Firmenich, was inspired by the classic and iconic David Yurman cable bracelet, the most symbolic of the brand: a twisting helix of sterling silver and gold adorned with brilliant gemstones.
The Fragrance
For Yurman, his first fragrance had to reflect his love affair with the iconic cable design and gemstones while being unique in its construction to create the perfect symmetry between the fragrance and the jewelry collections. Taking these key elements into consideration, Fremont structured the perfume to intertwine strength and elegance as well as movement, flexibility and brilliance.
The sturdy classical structure comes from a well-built base of sensual patchouli, exotic woods and soft musk. To this core, fluidity and modernity are enhanced with feminine florals of delicate peony, waterlily and one of the most precious ingredients, natural rose otto. Accents of vibrant mandarin, fresh green petals and delicious cassis add sparkle, thus reflecting the brightness of David Yurman's gemstones.
The result is a careful balance of simplicity, richness and feminine delicacy with lightness and depth - a sensual scent that is bold, glamorous and distinctly feminine. This natural progression to create a perfume both expresses the legendary David Yurman craftsmanship and expands upon the concept of relaxed, yet luxurious accessorizing.
The Bottle Design
The fragrance is housed in an exquisite design reminiscent of the collections that define David Yurman's distinctive style and artistry. A stunning faceted golden jewel is captured in customized pressed Italian crystal. This magnificent piece is crowned with a striking sculpted gold cap inspired by the award-winning Cable Collection.
The David Yurman Fragrance Collection will be available in September 2009 at Paris Gallery retail stores across the United Arab Emirates and the Kingdom of Saudi Arabia and Al Hawaj retail stores across the Kingdom of Bahrain.
Posted by Rana Mesbah
