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Damas presents the Islamic inspired Crystal Aya collection

  • United Arab Emirates: Thursday, September 03 - 2009 at 14:09
  • PRESS RELEASE

Damas, the international jeweller in the Middle East, brings to fore its special offering, the Islamic inspired Crystal Aya collection in high quality crystal to mark the holy month of Ramadan.

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  • Damas presents the Islamic inspired Crystal Aya collection.
    Damas presents the Islamic inspired Crystal Aya collection.
The delightful collection reflects the time-honoured values and heritage of Muslims which have been passed on from one generation to another.

These fabulous pieces which come in three different shapes - round, oval and rectangle - bear the world's smallest complete rendition of the holy Quran. The centre piece of these pendants innovatively use a crystal which is adorned by top quality clear white diamonds with the word 'Allah' inscribed at the tip.

Tamjid Abdullah, Deputy Managing Director of Damas, commented:

"The new Crystal Aya collection will amaze jewellery lovers as they have a unique design and are embellished with sparkling treatise of one's favourite stone - the diamond. These sparkling pieces are entirely hand-made and are meant to delight our clients. The pendants can also serve as perfect gifts of Ramadan to near and dear ones because they blend perfectly with any dress."


Each signature piece is enriched with a chain and celebrates people of individual essence who are not afraid to express their individuality. This house brand reveals a certain lightness and carefree attitude that promises to make distinctive fashion statement. Diamonds in the pendants stand for sentiments which words cannot express. Thus they can give a special touch to personal adornment this holy season.

The Crystal Aya pendants are one of the bestseller items at Damas and have attracted shoppers due to their captivating styles and craftsmanship that have been associated with the leading retailer for many years now. As more and more local women are favouring metals other than gold they will surely be attracted to these exclusively crafted pendants which can be teamed with any daily or casual wear and sometimes worn on any formal occasion such as an Iftar.

The timeless Crystal Aya collection is now on display at select Damas shops across GCC.
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About Damas:
The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 500 stores in 18 countries around the world as of 30th April 2009. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on Dubai Nasdaq (former Dubai International Financial Exchange) and its shares are traded under the ticker 'DAMAS'.

For more information, please contact:
The Idea Agency PR Department
Tel: 04-3434424
Fax: 04-3434305

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