Citibank teams up with Virgin Megastore for exclusive card benefits

A leading international bank and the foremost international entertainment retailer will work together to bring a host of exciting promotions including concerts, gaming tournaments and shopping sprees at Virgin Stores in Ramadan and Christmas exclusively for Citibank customers.

To kick off the strategic partnership, Virgin will extend an exclusive 10% discount to all Citibank Lifestyle Credit Card customers on all purchases at Virgin Megastores in the UAE excluding electronics.

Citibank branded kiosks will be set up at prominent Virgin stores across the UAE, equipped with state of the art touch screen computers for easy access to credit card application, on approval of which customers would receive a gift hamper loaded with Virgin goodies and a gift of their choice.

William Keliehor, The Cards Division Head for Middle East, Africa and Pakistan, commented:

"This product focuses on providing instant discounts and benefits to 'live life' in a bigger more personal way today. Our partnership with Virgin exemplifies one critical personality of the card, i.e. entertain yourself."

Nisreen Shocair, President of Virgin Megastore ME added, "The UAE has seen exciting developments in terms of cultural and entertainment initiatives. Our role as an entertainment retailer is to continuously deliver on the promise of having the newest and best in entertainment products and offers. Our partnership with Citibank, a world-class financial institution, is just one more way of offering value-added discounts on products, access to exclusive events and many other exciting programs that Virgin and Citibank will be co-developing in the years to come."

The recently relaunched Citibank Lifestyle Credit card offers a credit limit and targets youthful, progressive professionals who aspire for a more affluent lifestyle and need a card that helps them get more out of today by giving them access, discounts and rewards. Virgin is the anchor brand for the Citibank Lifestyle credit cards, which enable customers' lifestyle, by:

- Giving exclusive discounts on video, music, books, gifts and merchandise at Virgin gastore, as well as entertainment access and options throughout the year.
- Providing access to free golf at prominent golf courses across U.A.E, complimentary membership and access to 600 Priority Pass lounges and discounted concert tickets.
- Offering an all new rewards catalogue, remodeled to include Zara, Aldo, Adidas, N.Bar, Etisalat, Cinestar, Apple, Sony, Hyper Panda and Carrefour as redemption partners, so customers can redeem the rewards earned on spend at their favorite outlets.