SWISS participates in Arabian Travel Market

SWISS, who carried over 12 million passengers in its first year of operations, will announce a new summer leisure package, while also introducing a series of innovative additions to its passenger service and product offering.

Commenting on plans for ATM 2003, SWISS' Marketing Manager for the Middle East & Far East Asia, Werner Rohrer, said: "Having successfully achieved a number of our key objectives in our first year for this region - especially taking into account the current economical climate, we are looking forward to returning to ATM for a second time. These are challenging times for the travel industry and events such as ATM positively encourage the industry worldwide to refocus their attentions on the Middle East region, we see as one of exceptional potential.

The SWISS stand, with its distinctive Swiss appearance was designed in Zurich especially for the ATM. Expanded for this year's exhibition, the stand will feature a multimedia presentation created to demonstrate the airline's many new product offerings in a truly interactive way. The manner in which SWISS intend to communicate with the travel industry this year is representative of SWISS' innovative and unique approach to air travel.

SWISS, which officially took to the skies for the first time in April 2002, operates a total of 26 weekly flights from the Middle East, including daily flights from Dubai, four weekly flights from Cairo and Karachi, three weekly flights from Riyadh, Muscat, and Tehran and two weekly flights from Jeddah.
"We are using ATM this year to promote our new product and service offering, as well as highlight Switzerland as the ideal summer holiday destination for Arab travellers. We plan to launch several new promotional packages specifically tailored for this region. We are confident that our passengers will continue to enjoy the truly unique experience of flying with SWISS," said Felix Rodel, Area Manager, SWISS International Air Lines, Arabian Peninsula.

SWISS has created an efficient network that connects business and cultural centres globally. The Middle East continues to be one of the airline's most important sectors for both business and leisure travel.

SWISS operates a total fleet of 112 planes operating to 98 destinations in 56 countries, and is focused on providing excellent service in an innovative and cosmopolitan atmosphere. For bookings, customers can contact their local travel agent or www.swiss.com.

The SWISS' stand can be found at the West Hall, Airport Expo, Dubai, on the Switzerland Tourism stand, number 670.