• HSBC

Dubai signs ad contract for metro

  • United Arab Emirates: Wednesday, September 09 - 2009 at 11:12

Dubai's Roads and Transport Authority has signed the Dubai Metro Ads Contract with a consortium of three advertising companies, Emirates Business has reported. Under the 10-year agreement, the consortium will plan the advertising space and attend to design, operation and marketing of media services in Dubai Metro stations and on train carriages. The consortium includes Singapore-based SMRT Media, Kassab Media and Wellmark Communications. The contract covers footbridges, underpasses and pillars of Dubai Metro track, as well as emergency exits and mobile display monitors.

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