Destined to make a major impact in a region renowned for its love of the best that the automotive world has to offer, the 12C and future models from the new McLaren Automotive range will benefit from the expertise and virtuosity of the McLaren Group.
The company has already confirmed that it is seeking retailers in Bahrain, Kuwait, Qatar, Saudi Arabia and the UAE.
It is also looking at the possibility of establishing a service centre in Lebanon. Now car enthusiasts from across the Middle East can discover more about the debut model from McLaren Automotive, the independent car division based at the McLaren Technology Centre in Woking, England, home to McLaren's world-famous motor racing team.
At its heart, the McLaren MP4-12C features a revolutionary carbon fibre chassis structure, the Carbon MonoCell: the first time a car in this market segment has been based around such a strong and lightweight racing car engineering solution and the first time any car has ever featured a one-piece carbon fibre structure.
This step change in sports car design means that the 12C introduces new standards not just in handling, ride and outright performance, but also safety, economy and practicality in an already competitive sector.
All the parts of the 12C are unique to this car. Everything from the engine right down to the tailor-made switches and buttons is pure McLaren: nothing has come from another manufacturer's parts bin.
When it comes to power, the 12C is equipped with a bespoke McLaren 'M838T' 3.8 litre, V8 twin-turbo engine producing around 600bhp, driving through a McLaren seven speed Seamless Shift dual clutch gearbox (SSG).
The McLaren MP4-12C is a high-performance two-seat mid-engine model in the 'core' sports car market segment for cars costing between GBP125,000 and GBP175,000. It is pure McLaren, featuring no carryover parts from any other car.
Commenting on the new model, Ian Gorsuch, McLaren Automotive's Regional Director for the Middle East and Africa, said:
"The Middle East will be a key market for McLaren Automotive, so we have worked hard to ensure that the 12C will be perfectly suited to the marketplace. This has included conducting hot weather testing in the region to experience the uniquely challenging summer conditions that exist here."
"When it comes to high-performance sports cars, customers in the region are exceptionally well-informed and passionate. In the 12C, which draws on the spirit of Formula 1 and delivers real-world technological advances, we have a model that will set new standards in its segment. The MonoCell enables us to deliver technologies and performance from the higher performance car segment, so this is an exciting development for Middle East car enthusiasts.I am sure that there will be great interest and strong demand when the car is launched here in early 2011," he added.
Twenty years of sports car design, engineering and production combined with inspirational success in Formula 1 have driven Ron Dennis, McLaren Automotive Chairman, to announce his plans for the ultimate line-up of technology-led and customer-focused performance cars for the twenty first century.
Through a rich modern history, McLaren's automotive division has already built the world's most critically acclaimed supercar, the McLaren F1 (1993-1998) and the world's best-selling luxury supercar, the Mercedes-Benz SLR McLaren (2003-2009). McLaren Automotive now looks to the future with a new range of revolutionary sports cars.
"It is a long-held dream of mine to launch high performance sports cars that set new standards in the industry," said Ron Dennis.
"We began designing and building cars for aficionados of thoroughbred sports cars almost 20 years ago. Incorporating the leading edge technologies that the McLaren Group has built up within its various companies, I believe we are now perfectly placed to open up this new chapter in McLaren's history as well as play a part in the regeneration of high-tech manufacturing in the UK and the global automotive environment," he concluded.
"McLaren is already a car maker with maturity and experience, having produced iconic cars such as the F1," said Antony Sheriff, McLaren Automotive Managing Director.
"The next step was to construct a range of pure McLaren high-performance sports cars that are true to the company's philosophy and reflect our position as an absolute technology and performance leader. So, when we embarked on the
12C project, we wanted to re-write the rules of sports car design. Indeed, the 12C offers performance and technology that exceeds that of the world's most expensive and sophisticated supercars, while competing in a much more accessible market segment," Antony added.
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