Google launches Ejabat a question and answer product to help users share information

Google Ejabat, is a tool which allows users to post and answer each others questions in Arabic.

This tool is purely based on user generated content. Given that less than 1% of content online is in Arabic users often are unable to find the same information that they would if they were searching in other languages such as English.

However as more users in Mena are turning to the internet to find information, the Google Arabia team focused on launching products that empower Arabic speaking users to create more online content in their language. Google Ejabat is the latest effort to enrich the Arabic web.

"In our effort to understand the needs of the market we found out that Arabic users ask Google a tremendous number of questions every day however a lot of these remain unanswered due to the lack of Arabic content online. We recognize that users are the best at answering each other's questions within a community and this product is the perfect way to be able to share and contribute information,"

said Wael Ghonim, Regional Product & Marketing Manager Mena.

Recognizing the online content issue in Arabic, Google launched Ejabat in Arabic before English in order to address the needs of the market specifically.

Ahmad Hamzawi, Head of Engineering Mena, further commented, "The Google Arabia team is committed to enhancing the user experience for Arab speakers. We work on developing and launching products that will continue to enrich Arabic content online with Ejabat as the latest step in our ambitious plans."

Over the last two years Google has been busy launching other tools such as Ejabat that are useful for the Arabic market such as Google Translation Toolkit and Blogger.