New BMW 730Li arrives in Syria

The new addition to the flagship BMW 7 Series model range is set to strengthen BMW's position in the premium segment with the latest in automotive innovation and technological development, offering unrivalled performance, luxury and style. The fifth-generation model has boosted car sales this year across the region for the world's leading premium automotive manufacturer, with Middle East sales of the BMW 7 Series achieving 2,077 units during the first half of 2009, a 73% increase on the same period in 2008.

"The new BMW 7 Series has been immensely popular in Syria and has remained one of our best selling models since its launch last year, consistently contributing to our overall sales growth. The new BMW 730Li model offers stylish design, outstanding performance, luxury, power and sheer driving pleasure,"

said Bassel Chehabi, Managing Director of Bahi Motors.

The new BMW 730Li enters the Syria market with a six cylinder engine, a top speed of 245 km/h and acceleration from 0-100 km/h of 7.7 seconds.
A class-leader in emissions reduction, the new 7 Series has been designed around BMW's robust EfficientDynamics strategy - encompassing many technology innovations to offer outstanding performance and a reduction in fuel consumption and CO2 emissions.

The cockpit has been designed to promote the sheer pleasure of driving. The latest generation of BMW's trendsetting iDrive control system, the simplest and most user friendly control system in its class, features a 10.2 inch display with a high-resolution graphic presentation, enabling easy control of the car's entertainment, information, navigation and telecommunication functions.

New safety and comfort features have been integrated into the range, including Integral Active Steering to improve manoeuvrability and safety at low and high speeds, Driving Dynamic Control for variable drive settings depending on road conditions and iBrake - a function that pre-tensions the braking system if the system detects a possible collision. Active and passive warning systems such as the Lane Change and Lane Departure Warnings ensure that the driver stays within lane limits.

The BMW 7 Series also comes with a wide range of comfort touches and innovative entertainment options, including an audio system with hard-disc memory and AUX-in sleeve featured as standard. A USB port, multi-channel audio system, DVD system in the rear, four-zone automatic air conditioning, active seat ventilation and massage seats all combine to show how this new range is the leader in luxury.

The BMW 730Li is available in Syria at Bahi Motors.