Mike Henderson, new Chief Operating Officer at National Food Products Company

Mr. Henderson will be responsible for establishing operational business targets and objectives, and lead the organization to achieve their business plans.

His post comes as the National Food Products Company extends its brand range and builds on its existing product line across its portfolio including; Milco, Lacnor and Oasis Water.

Mr. Henderson's role is to increase and develop its operations, to continue its growth as market leaders in the beverage and dairy sector, amid new market dynamics and challenges.

Founded in 1973, National Food Products Company (NFPC) started as a small dairy plant that rapidly grew. NFPC has grown and expanded its offerings and continues to be recognized for its contribution to the industry, with international quality accreditations from HACCP and ISO, as well as several accreditations and awards for quality, innovation and customer service.

With over 3,300 employees in the UAE, NFPC continues to re-invent itself and its products to capitalize on market trends, meet customer demands and enhance brand expectations. A pioneer in its industry, National Food Products Company thrives to maintain consistency and quality assurance through continuous product testing and quality control exercise.

With well-established and recognized brands such as Milco, Oasis Water and Lacnor, NFPC distributes across the UAE and exports to key markets around the world. Over 25 years ago, one of its signature brands, Oasis Water, was the first to market and sell the 5-gallon bottled water concept to the region.

Oasis is the only water company to produce locally carbonated water under the brand name 'Oasis Blu Sparkling Water' within its portfolio.

Set to enhance the current success of the National Food Products Company, Mr. Henderson brings with him 29 years of industrial experience. He has worked with the FMCG giant, Procter & Gamble for 20 years, both in the United Kingdom and internationally.

Mr. Henderson is an expert in the management of consumer brands and will bring his skills and proficiency from his prominent role in consumer operation at Procter & Gamble. Thereafter he worked as a Partner for Accenture Global Management Consultant for 7 years, responsible for the organization's Consumer Goods Practice international expansion plans.

"NFPC is a great company with a long tradition of serving consumers within the UAE for more than 3 decades. It is therefore an honour and a privilege to be asked to help in the further expansion of the company's business. I hope that my experience in both my previous companies will help the organization achieve its ambitions in terms of growth, category and geographical expansion. We are a brand consumer focused company and as such we will take our guidance from the consumer we choose to serve and our trading partners, without whom we would not be able to have grown substantially,"

said Mr. Henderson.

Mr. Mike Henderson will drive the operations division at National Food Products Company and will work closely with the Chairman Mr. Fady Antonios to realize business objectives set for the company. Mr. Henderson hopes to bring a wealth of experience and knowledge to his new position at the NFPC.

National Food Products Company continues to compete across the challenging market dynamics with its extensive product portfolio and product extensions.