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Saturday, November 21 - 2009

Apple launches iPod shuffle, the world's smallest music player

  • United Arab Emirates: Thursday, September 10 - 2009 at 14:46
  • PRESS RELEASE

Apple yesterday announced that iPod shuffle, the world's smallest music player and the first music player to talk to you, is now available starting at an even lower price in five great colors.

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  • Apple launches iPod shuffle, the world's smallest music player.
    Apple launches iPod shuffle, the world's smallest music player.
iPod shuffle's intuitive controls are conveniently located on the headphone cord, letting you navigate and enjoy music without even looking.

With the press of a button, you can play, pause, adjust volume and switch playlists, plus the VoiceOver feature lets iPod shuffle speak song titles, artists and playlist names.

The iPod shuffle is available worldwide today in a new 2GB model and a 4GB model, and both models come in silver, black, pink, blue and green.

"iPod shuffle is the world's smallest music player and now comes in five great colors. iPod shuffle is so small that you almost forget it's there, yet remarkably, it holds up to 1,000 songs and talks to you,"

said Philip Schiller, Apple's Senior Vice President of Worldwide Product Marketing.

iPod shuffle is based on Apple's incredibly popular shuffle feature, which randomly selects songs from your music library. iPod shuffle features a sleek and ultra-wearable design with a built-in stainless steel clip. iPod shuffle users can easily clip it to almost anything and take it everywhere.

In addition to the Apple Earphones and Apple In-Ear Headphones with Remote, third party manufacturers including Sony, V-MODA, Klipsch and Scosche are supporting built-in headphone controls and Belkin and Scosche offer built-in headphone adapters allowing users to enjoy iPod shuffle with their own headphones.

iPod is the world's most popular family of digital music players with over 220 million sold. Apple's new holiday lineup includes iPod shuffle in five great colors; iPod classic in a new 160GB model holding up to 40,000 songs; the incredible new iPod nano with a video camera available in eight brilliant polished aluminum colors; and the revolutionary iPod touch starting at a new the breakthrough price.

Availability 
The third generation 2GB and 4 GB iPod shuffle models are available immediately in silver, black, pink, blue and green through Arab Business Machine Ltd (ABM)'s network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia.

iPod shuffle comes with the Apple Earphones with Remote and the iPod shuffle USB cable. iPod shuffle requires a Mac with a USB 2.0 port, Mac OS X v10.4.11 or later and iTunes 9 or later; or a Windows PC with a USB 2.0 port and Windows Vista, Windows XP Home or Professional (Service Pack 3) or later.
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Notes and media contacts

About Apple:
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and has entered the mobile phone market with its revolutionary iPhone.

Apple, the Apple logo, Mac, Mac OS, Macintosh, iPod shuffle, iPod, iPod classic, iPod nano, iPod touch, Apple Store and iTunes are trademarks of Apple. Other company and product names may be trademarks of their respective owners.

About Arab Business Machine Limited:
Established in 1986 and based in Dubai, Arab Business Machine Ltd (ABM) is Apple's representative for the Middle East region. ABM also provides consulting services for pre and post-sale technical marketing support, new product support, resellers and customer education and marketing support.

ABM was trophy awarded in 1989 as the fastest growing IMC of Apple Africa, Mediterranean and the Middle East department (AMME).

ABM sells through its network of Apple Authorized Premium Resellers, Apple Authorized Resellers and Apple Authorized Retailers in the following countries: Lebanon, Egypt, United Arab Emirates, Bahrain, Oman, Qatar, Kuwait, Jordan, Yemen & the Kingdom of Saudi Arabia. The company is a member of the multinational MDS Holding Group (www.mdsholdings.org).

Contact:
Emilie Loivet
BME
Tel: +971 4 4239309

or

Mary Khamasmieh
Media Relations Specialist
BME
Level 34,Central Business Tower - B
Sheikh Zayed Road
P.o.Box 282032 Dubai, UAE
Tel: 971 4 4239312
Fax: 971 4 4239333

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