Pehla and Firstnet launch a new value offer for September 2009

Firstnet-Premium International Entertainment & Pehla-Premium Asian Entertainment, introduce an exciting promotional offer, The 'Pay for 5 months and get 1 month free viewing'for its new subscribers and those renewing their subscription across the region. This offer is valid for a limited period only.

With the season's biggest event, the ICC Champions Trophy 2009 and host of other exciting entertainment coming up, the recently launched promotional campaign will prove to be an excellent offer for new subscribers and valued customers across the region. The popularity and reach of these premier sports are extended to its audience through an unmatched coverage and an exciting value added offer.

Pehla & Firstnet have been offering its viewers opportunity to subscribe, upgrade or renew to a variety of packages with regular interesting offers. Viewers subscribing or renewing payment for Pehla Basic, Pehla Silver ,Pehla Gold and Firstnet Basic & Premium can choose the unique offer option of paying for 5 months and availing one month subscription absolutely free.

Mr. Alwyn Rodrigues, Senior Regional Manager - Marketing & Business Development, ADD said:

"We look forward to adding value and introducing interesting offers and schemes for the benefits of existing viewers and new subscribers. The 'Pay for 5 months and get 1 month free viewing' is yet another initiative to ensure that our subscribers get good value for their money, 'The Best for Less'. At ADD we are committed to deliver world- class differentiated programming to our large subscriber base in the region."