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Saturday, December 5 - 2009

Zain Bahrain delights with Ramadan TV slot, 'Faker Zain'

Many companies take TV and radio spots during Ramadan to highlight their corporate offerings but Zain Bahrain has led the way by building a TV program around their award-winning, futuristic flagship store in Seef Mall.

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  • Samya Hussain.
    Samya Hussain.
The company has collaborated with Bahrain TV to produce and run the program 'Faker Zain' (which means 'Think Zain'), hosted by well-known TV host Abdullah Malik.

With a great half-hour slot at 7 p.m. just when families are relaxing together after Iftar, 'Faker Zain' maximizes the visual impact of television and pushes the high-tech devices and services of the Zain flagship store with a series of interactive contests and games. In addition, the show also has a segment in which people around Bahrain participate.

"We are very happy with the great response that "Faker Zain" has generated. The show is well-designed to focus on the values that Zain Bahrain believes in: family fun, updating knowledge and user-friendly technology. Since we have a very good time-slot as well, we have been able to capture the attention of viewers and impress them with the unique facilities that make the Seef flagship store such a different experience for our customers,"

said Corporate Communications Manager Samya Hussain.

She added, "The show reflects the core Zain values of Radiance, Heart and Belonging and pushes our community presence during this very special time. At a time when everybody is so used to reality TV, we believe that 'Faker Zain' represents a healthy trend where viewers and participants can have family fun, gain knowledge and great-value prizes and uphold the spirit of Ramadan togetherness."
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Notes and media contacts

About Zain:
Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to 69.5 million active customers as at 30 June 2009. In terms of country footprint, Zain is the 3rd largest mobile operator in the world with a commercial presence in 24 countries.

Zain operates in the following countries: Bahrain, Burkina Faso, Chad, the Republic of the Congo, the Democratic Republic of the Congo, Gabon, Ghana, Iraq, Jordan, Kenya, Kuwait, Malawi, Madagascar, Niger, Nigeria, Palestine (currently known as Paltel Group), Saudi Arabia, Sierra Leone, Sudan, Tanzania, Uganda and Zambia. In Lebanon, the company manages 'mtc-touch' on behalf of the government. In Morocco, Zain owns 31% of Wana Telecom through a joint venture.

Zain offers innovative services in its markets such as 'One Network', the world's first borderless mobile telecommunications network enabling customers when abroad to receive calls and sms without charge and to make voice and data calls at local rates throughout 20 countries in Africa and the Middle East. This service allows a customer to top up airtime in one's home country or from more than 1,000,000 outlets within Zain's One Network footprint.

Zain Bahrain entered the Kingdom's telecoms market in 2003 as the second mobile service entrant. Riding on the promise of innovative business practices and cutting-edge technology, Zain Bahrain has delivered on these promises by putting Bahrain on the global telecommunications map with a string of firsts - the first country with nation-wide 3G, then 3.5G and now, WiMAX coverage. Today, Zain Bahrain has developed into a successful fixed wireless service operator offering full-spectrum corporate telecoms solutions, voice and data services to customers in the Kingdom.

The company is committed to nurturing the finest Bahraini talent and has an energetic and inspired majority-Bahraini workforce. It's strong CSR initiatives have made Zain Bahrain an active partner in Bahrain's development and progress.

Contact:
Hind Jameel Abdulsalam
Corporate Communications Coordinator
Zain
Tel: +973 36031358
Fax: +973 36031994

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