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Home : News : Company News : W : W. J. Towell & Co LLC : Enhance
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Enhance brings the Masafi Treasure Quest promotion to Oman

Enhance, the new identity for Matrah Cold Stores LLC, recently announced the arrival of the "Masafi Treasure Quest", a very special and exciting promotion for the Ramadan season.

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This truly unique iniative offers customers the chance to walk away with either gold coins or pearl pendants through the purchase of Masafi 1.5 litre bottles of water between 22nd August 2009 and 15th October 2009, with the plentiful prizes claimable up until 15th December 2009.

"The Masafi Treasure Quest promotion is aimed at rewarding our loyal customers with a gift that epitomises the rich natural heritage of the Gulf, ie pearls, and gifting gold which is a valued commodity in these challenging economic times"


said Biju George, Business Head - Direct Distribution at Enhance.

"As part of our remit in managing the distribution of a leading FMCG brand in Oman, we are committed to developing innovative distribution and marketing stragegies that match the world-class quality of our product portfolio. And if we can provide our consumers with delight and excitement in the process, then that's a great plus too" he added.

Enhance has successfully grown the Masafi market share in the Oman mineral water segment year-on-year for the last 4 years and has also won the much coveted Best Distributor Award 2008 for Masafi for the third year in a row.
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Home : News : Company News : W : W. J. Towell & Co LLC : Enhance
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Related site: http://www.enhanceoman.com

Notes and media contacts

Enhance - the new identity for Matrah Cold Stores LLC

Enhance is the Sultanate's leading wholesale distributor of food, household and tobacco products representing BAT, Colgate, Reckitt Benckiser, Kellogg's, California Garden, Masafi, AATCO, Nawras and many others. Established as Matrah Cold Stores in 1969 as a partnership between W J Towell and Spinneys, the company was renamed Enhance in December 2008 and is wholly owned by W J Towell. In addition to its distribution and brand development operations, the company manages the Oman Oil Ahlain Brand C Stores operations and the majority of Quick Shop forecourt convenience stores across the Sultanate, as well as its own Omart brand of non-forecourt convenience stores. Enhance is the premier distributor for Nawras products and successfully serves hotels and ships through its Food Services Division.

Contact:

Dominic Myers
CEO, Enhance Operating Companies
Tel: +968 24526401
Fax: +968 24526400

The telephone number for claims and additional information is +96897079607
Rima Ali Al Mashni Posted by Rima Ali Al Mashni
Sunday, September 13 - 2009 at 10:41 UAE local time (GMT+4)

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