IKEA to deliver 2010 catalogue to every home in UAE

Themed 'Long Live Variety', the 59th edition features 376 pages of the Swedish company's globally renowned products, fittings, furnishings, accessories with new lower price points and myriad ideas to inspire any living situation.

IKEA UAE has appointed Blue Truck LLC to undertake the door-to-door delivery of nearly 700,000 copies of the catalogue which has attracted almost a cult-like following since it was first published in 1951.

The 2010 Catalogue is also available at the IKEA stores at Dubai Festival City and Marina Mall, Abu Dhabi. Prices are guaranteed not to increase while the catalogue is valid for a full year from September 2009 till August 2010.

Mile R. Franicevic, General Manager IKEA UAE, said:

"IKEA's products continue to revolutionise interior design year after year, by setting trends that synergize aesthetics, utility and convenience. I'm glad to report that the IKEA 2010 Catalogue celebrates this wonderful variety and innumerable points of diversity within the concepts of beauty, convenience and comfort."

"The IKEA 2010 catalogue arms you with the ability to get exactly the home you love. This year, even more than ever before, IKEA is a market relevant brand - and we are working very hard to offer unmatched value to our customers. With the introduction of the new catalogue we have also condensed our price ranges even further - recommending great products at unbelievable prices," Mile added.

With this catalogue IKEA UAE introduces permanent price reductions in a wide range of products. Even Lower Prices tags stand out in the catalogue and within the stores - cementing the brands strong commitment towards understanding customer needs and making honest efforts at meeting those demands.

The new 2010 catalogue comes in an easy-to-carry format which is smaller in size than previous catalogues yet, it's packed with more ideas to trigger your creative thinking across 376 colourful pages. Organised in categories of living spaces to help you find just what you are looking for, the Catalogue also features product information complete with price, finishing, constituent materials, colour range and maintenance advice - enabling you to make an informed purchasing decision.

The most widely distributed commercial publication in the world, the IKEA catalogue is printed in 198 million copies in 28 languages and read by more than 400 million people in 38 countries. The catalogues are printed on totally chlorine-free paper and contain at least 10-15% post-consumer waste. No rainforest or old-growth fibres are used and approximately 70% of the paper used is from certified forests.

New products are continuously launched over the year in IKEA stores and on the IKEA website. The full IKEA range includes around 7500 products, some of which can be seen on the IKEA UAE website. IKEA also offers a home delivery and assembly service in the UAE at reasonable rates.