Fashion consultancy La Vedette opens in Qatar

Based at the Sharq Village and Spa, La Vedette specializes in image consulting and fashion styling, as well as an array of associated services such as color, wardrobe and appearance analysis, as well as personal shopping support.
The consultancy's core leadership comprises an array of experienced image and fashion consultants.

Director Maisa Marwan Taha, says the company's ethos is not just about looking good but in uncovering the authenticity of each individual and expressing it aesthetically.

"We all seek authenticity from the people and entities we deal with. We want to help our clients uncover their own unique personae and essentially package their personal brands in a way that leaves an indelible impression," she added.

Ms Taha is a certified fashion and image consultant and a member of the Association of Image Consultants International (AICI), a non-profit association dedicated to advancing professionalism and enhancing the recognition of image consultants.'

She says while La Vedette's fashion styling service is constantly on the lookout for the latest in fashion. "We analyze each client and tailor solutions that include colors and fashion that suit each person's tone and body. This is the best ways to develop a lasting sophisticated style."

La Vedette's personal shopping services further amplify this by shopping on behalf of clients, both locally and abroad. This includes individual wardrobe assessments, enhancement, as well as ensemble creation to meet a variety of needs and social situations.

Image consulting services are traditionally sought out by top executives and members of high society who want to both get ahead in their careers, as well as enhance their social lives. Increasingly, companies are also choosing to employ image consultants such as La Vedette to ensure that they and their employees are presenting themselves in an appropriate way to match their corporate brands and their work environments.

Customized to suit the needs of Qatar's population, La Vedette will also provide a range of services adapted for the local market. These include a full-service bridal image consultancy service, as well as fashion consulting to cover teens and traditional attire such as the hijab. The company also offers mothers-to-be a chance to upgrade their wardrobes and help them with their shopping needs.

Other services offered in partnership with specialized experts include after-analysis image and beauty enhancement support such as hair styling, makeup and complexion care, as well as special events support at weddings and commissioned photo shoots.

La Vedette currently has a corporate gift consultancy service for both male and female clients as part of its first wave of services, in addition to corporate image consultancy services offered to businesses.

La Vedette's positioning is a spin of a famous quote by American lyricist Anthony Beal, "We aim to help clients look and feel fabulous every day - and twice as fabulous on special occasions."

Image and fashion consulting is one of the fastest growing businesses in the world and is a combination of specialist image analysis, fashion styling, makeup analysis and even etiquette and non-verbal communications such as body language which can help individuals improve the way they feel about themselves and dramatically change the way they are perceived.