Giordano launches 'Essentials' collection

Ishwar Chugani, Executive Director, Giordano Middle East, said:

"While the fashion world's trends change frequently, the essentials remain the same. No matter what the fad, there are some items that never go out of style. We, at Giordano have always realised the importance of the staples and this season we are re-introducing it in a big way. Revived with new colours and technology, we are presenting a new take on a classic theme. You can't reinvent the wheel, but you can make it look better."

With the Essentials comes the Performance Polo. Enhanced and reinforced, it is twice as durable as its predecessor. The Performance Polo is another example of Giordano's new and improved casual classic that now keeps its colour and quality better than ever. Available in 12 colours, it fits in with any look for any occasion.

The men's collection also includes crew neck shirts, ringer neck tees and "My Tees", another new addition. For the smart casual look, wrinkle - free shirts are a must-have and are available in short and long sleeves. To match any tee or shirt, Giordano offers straight fit and relax fit jeans that can dress up or dress down your look. The collection also includes basic tees, socks, briefs and boxers in convenient packs of three or six.

Every woman needs a white top and Giordano has skinny polos, slip tops and long sleeves to pick from. While white might be necessary, Giordano's nine colours offers women a palette of hues to liven up their look. Casual or classy, the collection also included straight fit or skinny fit jeans in two different colours.

"Every one has one item, a shirt or trouser, a slip top or skinny jeans that they never part with. No matter what the weather, occasion or need, there are items that they will always wear, maybe even plan their wardrobes around. Giordano Essentials bring back the basics, a checklist of favourites that you can never leave home without," said Chugani.

Giordano's complete collection of essentials is available at select stores across the region. Timeless and relevant, the Essentials will continue to be available at all Giordano stores throughout the seasons.