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Sunday, December 6 - 2009

H and M opens the first store in Alexandria, in City Centre Mall

The new store will occupy over 1500 square metres, the store will carry all H and M concepts of fashion for ladies, men and kids.

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H&M's unique fashion philosophy is to deliver new stock everyday to the fashion hungry crowds and make high fashion trends accessible as well as present complete looks in-store to help customers create their own personal style. H&M's business concept is 'Fashion and Quality at the best price'.

"H&M looks forward to bringing style conscious shoppers in Alexandria the inspiration to make their own personal fashion statement. We hope that we can offer our customers added value through fashion and quality at the best price,"

says Ann-Sofie Johansson, Head of Design.

H&M currently has 31 stores in the Middle East: 6 in Kuwait, 10 in UAE, 9 in KSA, 3 in Bahrain, 2 in Qatar, 1 in Egypt (Cairo) and 1 in Oman.

H & M Hennes & Mauritz AB (H&M) was established in Sweden in 1947. The company's business concept is to offer fashion and quality at the best price. H&M is quoted on the OMX Nordic Exchange Stockholm. Today there are more than 1700 H&M stores on 34 markets.

H&M has 73,000 employees and achieved sales including VAT in 2008 of SEK 104,041 million. H&M has a wide product range that is divided into a number of different concepts for women, men, teenagers, children and cosmetics. The company's clothing collections are created by its own designers, pattern makers and buyers.
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Notes and media contacts

About M.H. Alshaya:
M.H. Alshaya Co. is a leading international franchise operator for over 50 of the world's most recognized retail brands, including Starbucks, H&M, The Body Shop, Foot Locker, Mothercare, Debenhams, River Island and Boots. The company operates over 1,700 stores across six divisions: Fashion & Footwear, Health & Beauty, Food, Casual Dining, Optics and Pharmaceuticals.

M.H. Alshaya Co. stores can currently be found in 16 markets across the Middle East, North Africa, Turkey, Cyprus, Russia, Poland and Egypt. More recently, the company launched operations in Slovakia, Czech Republic and Hungary. It employs more than 15,000 people from over 35 nationalities.

The company has established itself as the industry leader across these territories through a combination of local market understanding and a comprehensive commitment to customer service. Growth in each of its operating divisions and brands is supported by continuous investment in talent and infrastructure. It applies best practices in retail operations, merchandising, marketing, information technology, logistics, real estate, human resources and financial controls.

M.H. Alshaya Co. is the retail business of the Alshaya Group, which was founded in Kuwait in 1890 and today represents one of the most dynamic companies in the Middle East. In addition to its retail operations, the Alshaya Group is active in a number of other sectors including real estate, automotive, hotels, trading and investments.

Contact:
Kamal Aouina
Public Relations Coordinator
Alshaya H&M
M H Alshaya Company W.L.L.
P.O.Box 181,Safat-13002
Kuwait
Tel: (+965) 2224 2809
Fax: (+965) 2224 2926

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