Standard Chartered has focused its expansion plans on organic growth, capitalising on raising brand awareness rather than through acquisitions. Nelson told reporters that Liverpool had 87,000 hours of coverage in 2008, which the group plans to capitalise on with a marketing campaign due to begin in mid 2010.
Speaking on the region, Nelson predicted that the UAE was likely to see positive growth of 0.5%, with Abu Dhabi performing strongly.
Nelson added that Dubai would see some short term pain, but falling prices would make it better placed in terms of global competitiveness in the future.
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Standard Chartered unveil EPL sponsorship
- United Arab Emirates: Monday, September 14 - 2009 at 12:54
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Standard Chartered has announced that it will take up the main sponsorship of Liverpool Football Club from July 2010 until the end of the 2013-2014 season. The group did not release details of the commercial terms of the deal, although regional CEO Shayne Nelson, said that it was the largest ever signed by the football club. Media reports have placed the sum at GBP80m over four years.
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Edward Poultney, Editor - EnglishMonday, September 14 - 2009 at 12:54 UAE local time (GMT+4)
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