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"Madison Jordan has demonstrated tremendous expertise, strategy-driven creativity and passion for our business. Our category is a very competitive one and we are confident that the time is right for us to align ourselves with an agency that can help us distinguish our unique offering and help get people excited about Jordan's hottest radio stations."
Madison Jordan participated amongst multiple agencies in the open request for proposal process and according to Mr. Geraghty, was ultimately selected based on its creative approach, strategy, direction and track record of creating holistic marketing communications solutions.
"Spin Jordan and Ayyam FM are great radio stations, our friends at ARBC are very passionate and knowledgeable about the category and we are confident that with our in-depth understanding of the Jordanian consumer; a great partnership has been created," commented Zaid Abuhamdah, General Manager of Madison Jordan.
Madison Jordan is part of the Madison Network; one of the region's youngest and fastest growing communications networks with operations in the United Arab Emirates, Kuwait, Jordan, Iraq and Sudan.
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Posted by Siba Sami Ammari
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