Dubai Quality Group holds a seminar on innovation in cooperation with Al Khaleej Sugar

The seminar was attended by many representatives of companies and organizations from both public and private sectors, and was presented by Mr. David Beath, Product & Service Development - Guest Experience Management, Innoviation, Sales & Marketing, where a number of executable and creative ideas were discussed.

The seminar focused on the importance of creativity in the development of organization's business and its direct reflection on helping individuals re-define their goals and their perceptions of business, while enabling them to emerge creatively so that it goes directly to serve the interest of the organization.

Mr. Abdulqader Obaid Ali, Chairman of Ideas.Arabia Subgroup and the Honorary Member of Dubai Quality Group said:

"Change is the essence of creativity and is a vital requirement for many organizations, especially in light of the current rapid and volatile business environment. Organizations need creativity to be able to continue, survive, compete and produce in this dynamic environment."

He added: "Innovation is very important in enhancing the interaction between the organization and its environment, as it works to find solutions to the internal and external problems of the organization, while keeping pace with developments and challenges. The adoption of creativity in business helps in the development of the cadres and becomes a solution for organizations that are looking for excellence in performance."

Through sponsoring such programs and seminars, Al Khaleej Sugar Company aims at developing its cadres and personnel to stimulate their spirit of innovation and creativity, which would contribute in the development of the company's business mechanisms.

The company is considered the first sugar refining company operating in the world. It processes all types of raw sugar from multiple sources and serves both local and international market.

Dubai Quality Group (DQG) is considered as the pathfinder organization in the United Arab Emirates that tends to spread the quality concept among companies and organizations in the country. It aims at developing this concept through regular programs and services which contribute in keeping the business sector's high performance.