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British Tourism and British Airways launch joint marketing campaign

United Arab Emirates: Tuesday, September 15 - 2009 at 13:49
PRESS RELEASE

VisitBritain, Britain's national tourism agency, and British Airways, have launched a joint marketing campaign offering discounted Club World business class fares, including taxes fees and fuel surcharge.

said Carol Maddison, VisitBritain Marketing Manager, Middle East. .

Paolo DeRenzis, British Airways Commercial Manager, Middle East states, "This offer in Club World represents great value for money for customers who want to travel in style to Britain. We are pleased to be working with VisitBritain again to promote tourism to a destination filled with exceptional history and luxury."

Those booking online can also receive a Selfridges gift card to spend in-store.

Tickets can be booked online where the lowest fares are guaranteed - and customers can book, pay and check-in online for their flights.

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Related site: http://www.visitbritain.com

Notes and media contacts

For media inquiries:

Wallis Marketing Consultants
Tel: +971 4 390 1950
Fax: +971 4 367 2800

• VisitBritain is responsible for promoting Britain as a world class tourist destination and for developing England's visitor economy. It has representatives in 36 countries around the world and has expanded into India, China, throughout Eastern Europe and Southeast Asia.
• Figures for 2007 indicate there were 32.8m visits to Britain, +0.2% up on 2006. They spent £16.0bn in the UK: a -0.3% decrease on 2006.
• Every year over 12m visits are made by international consumers to the 46 websites that make up VisitBritain's global family of websites, which together provide information in 26 different languages.

Posted by Rima Ali Al Mashni
Tuesday, September 15 - 2009 at 13:49 UAE local time (GMT+4)

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British Tourism and British Airways launch joint marketing campaign

VisitBritain, Britain's national tourism agency, and British Airways, have launched a joint marketing campaign offering discounted Club World business class fares, including taxes fees and fuel surcharge.

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