HP Service Delivery Platform helps telecoms unleash the creative energy of developers to drive new revenue

The HP Service Delivery Platform (HP SDP) now includes a virtual "sandbox" in which developers can create new web-based applications (apps), widgets and mash-ups on the service provider's wireless network.

The new technologies in HP SDP 3.0 make service creation easy, fast and rewarding for independent developers.

By attracting non-telecom independent software developers (ISVs) and giving them the tools to build innovative applications, service providers can enrich their wireless networks with the personalized services that subscribers want - and are willing to pay for monthly.

"Our aim is to work with developers and apps store vendors to help bring applications to the service providers. Leading service providers know that SDPs must now be enriched with vibrant service creation ecosystems. With the new software, service providers are now better positioned to tap the new Web 2.0 revenue opportunities with HP SDP 3.0,"

said Mounir Mahmoud, Software Director, HP Middle East.

"SDPs are now widely deployed by telecom operators, but the next challenge is to attract developers who will create thousands of new services," said Peter Mottishaw of analyst firm Analysys Mason. "Operators need communities of developers innovating around their service enablers to strengthen loyalty and monetize assets. This is a complex undertaking, but HP solutions will move operators and developers forward."

The new tools build on a standards-based service-oriented architecture (SOA) that reduces costs and complexity by replacing multiple service silos with a single, unified resource layer. The common layer gives developers simplified, secure access to the underlying network and its key enabling technologies such as location and presence. Several of the new tools incorporate HP business technology optimization software.

Developers see opportunities in HP SDP

HP is working with developers and apps store vendors to help bring applications to the service providers.

The new HP SDP 3.0 components ease application development. The HP SDP Service Governance RESTFul Gateway broadens the developer base by opening the telecom environment to non-telecom developers. It opens HP SDP to Web 2.0 by automatically translating web services into REST (Representational State Transfer), an application programming interface that is widely used in the Web 2.0 community. HP also provides governance technology powered by HP SOA Center software for web services.

The HP SDP Enabler Enhancements helps developers create Web 2.0 services by providing new Next Generation Intelligent Network (NGIN) enablers, allowing developers to tap into data in video, subscriber databases such as the HLR/HSS, network address books, profile management, and real-time service control.

The HP SDP Revenue Management Module enables service providers to monetize their network assets and partner relationships with a revenue-sharing model for partners and Web 2.0 developers. It can handle small transactions, manage complex revenue sharing models, support real-time charging and manage unknown developers. It includes a flexible web services charging enabler, an e-wallet function for partners, online/offline charging, and account balance and rating.