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Sunday, November 22 - 2009

Gulf Craft reveals secrets of business success at HULT MBA programme

  • United Arab Emirates: Wednesday, September 16 - 2009 at 13:45
  • PRESS RELEASE

Gulf Craft Inc, one of the world's leading boat and yacht manufacturers, unveiled the secret behind the company's international success and regional dominance at the opening session of HULT Business School's prestigious MBA programme.

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  • Mr. Erwin Bamps, Executive Manager of Gulf Craft.
    Mr. Erwin Bamps, Executive Manager of Gulf Craft.
Erwin Bamps, Executive Manager of Gulf Craft addressed the strong audience of MBA students on the topic of 'Excellence in Strategic Management' and stressed upon the need for qualified personnel in today's competitive commercial environment.

"In today's dynamic business environment, organisations cannot survive or thrive without efficient qualified personnel. With a focused vision and well qualified staff, Gulf Craft Inc has grown rapidly from a family-owned business with just one main production site to its present size which includes four sites, a staff of about 1,500 and a healthy order book despite the current challenging financial climate. Our people and our expertise are at the heart of Gulf Craft's success story,"


said Mr. Erwin Bamps, Executive Manager, Gulf Craft Inc.

Mr. Bamps used the company's business model to highlight issues such as the importance of strategic management and how MBA graduates should apply these principles to any corporation to ensure future commercial success.

"Our students gained valuable insights on the topic 'Excellence in Strategic Management' from the session. The example of a successful Middle Eastern brand competing on a global scale will no doubt encourage the students to think out of the box in today's competitive world of opportunities and challenges," said Sunil Baby, Associate Director - Career Services, HULT International Business School.

Students of HULT Business School engaged in an insightful discussion with Erwin Bamps on topics such as challenges and key issues in manufacturing luxury yachts in the Middle East and operational excellence processes adopted at Gulf Craft.

"Our ability to incorporate trend-setting corporate governance and strategic management has enabled us to firmly establish ourselves globally. Our consistent growth is a testament to this," revealed Bamps.
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Notes and media contacts

About Gulf Craft:
Gulf Craft Inc, based in the United Arab Emirates, exports more than 70 per cent of its output and its leisure craft and super-luxury yachts are to be found in virtually every major harbour of the world.

The company's flagship Majesty Yachts brand combines style and elegance with high-technology to create the epitome of truly royal cruising. These elegant thoroughbreds of the sea spare neither expense nor effort to set the definitive 'state of the art' standard for ocean-going luxury.

The Majesty Yachts series begins with a 44-footer, through a series of size options up to the Majesty 135. Gulf Craft has witnessed a significant increase in demand for its super-yachts and the company's ability to keep up with demand has helped to firmly establish it as a major player in the highly competitive super-yacht segment.

The company also produces the Silvercraft series of family and smaller leisure craft, a wide and diverse range of smaller family and fishing boats that have been the product range at the origin of Gulf Craft's fiberglass boatbuilding heritage.

In 2005, it introduced the Oryx sport cruisers - the sea-borne equivalent of an elite sports car - that became an instant hit within weeks of launching at the Dubai International Boat Show. Now the Oryx has evolved into a family of high-performance sport yachts and cruisers of different sizes that are exported worldwide. In 2009 Gulf Craft launched the Oryx 54 fly-bridge luxury sports yacht, taking the already hugely popular Oryx range to another level and cemented its popularity among sport boat enthusiasts.

Today, Gulf Craft ranks as one of the world leading manufacturers and exporters of fiberglass leisure craft, one of a handful of boat-builders in the world with the capacity and the capability to produce yachts of more than 100 feet in overall length. With thousands of its vessels cruising international waters, its products are highly respected in the global yacht-building industry.

For further details contact:
d'pr:
Ghina Chaaban
Telephone: +971 (0)4 323 3668

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