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Sunday, November 22 - 2009

Kenya Tourist Board and Air Arabia to boost promotions in GCC

  • United Arab Emirates: Wednesday, September 16 - 2009 at 15:29
  • PRESS RELEASE

The Kenya Tourist Board (KTB) and Air Arabia, are set to increase their marketing and promotional activities with the Middle East travel trade and local community over the September 2009 Eid holiday period, the objectives of which will be to highlight Kenya's spectacular nature, luxury and family-orientated experiences.

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  • Kenya Tourist Board and Air Arabia to boost promotions in GCC.
    Kenya Tourist Board and Air Arabia to boost promotions in GCC.
The promotions are also timed to coincide with the Great Wildebeest Migration in Kenya's Maasai Mara National Reserve, which has been internationally declared the 7th New Wonder of the World and will be in full swing at the time of the promotions.

Heading the joint promotions between the Kenya Tourist Board and Air Arabia's these Eid holidays will be an exciting promotion at the popular Mall of the Emirates in Dubai, which will present Kenya as a premier tourist destination and will give GCC residents visiting Dubai during their Eid breaks the chance to discover the African destination further.

At the same time, the Air Arabia team will be on hand to showcase the great value and affordable holiday packages it offers to Kenya. Additionally, Kenya experts will be on hand to answer all questions at the Kenya stand located in the prime area next to the Zara store at the Galleria in the centre of the mall from September 23-26, 2009.

In the first half of 2009, Kenya experienced a 35 per cent increase in tourist numbers from the Gulf region compared to the same January-June period in 2008, with visitors growing from 4,718 to 6,396.

Said the Honorable Najib Balala, Kenyan Minister of Tourism:

"Kenya is gaining popularity among GCC residents for its luxury weekend escapes, nature retreats and picturesque golfing holidays. We've found that expatriates living in the GCC are increasingly visiting Kenya due to their confidence in the security of the destination, its accessibility and Kenya's multifaceted attractions. We intend to capitalise on this trend and extend the message out to the many nationals of the region."


The Head of Air Arabia's Commercial Department, AK Nizar said, "It gives us great pleasure to partner with the Kenya Tourist Board to promote this special destination in the UAE. We aim through this joint promotion to increase local awareness about Kenya and offer visitors that chance to benefit from affordable air travel, four times per week, onboard Air Arabia."

The Kenya Tourist Board is especially keen to increase awareness among GCC Nationals of Kenya's many luxurious and secluded lodges that offer visitors magical game reserve and national park experiences along with the quintessential 'Out of Africa' bespoke luxury and comfort.
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Notes and media contacts

About Air Arabia:
Air Arabia (PJSC), listed on the Dubai Financial Market, is the Middle East and North Africa's leading low-cost carrier (LCC). Air Arabia commenced operations in October 2003 and currently operates a total fleet of 20 new Airbus A320 aircraft, serving 57 destinations from two hubs in UAE and Morocco.

Air Arabia is an award-winning airline that focuses on offering comfort, reliability and value-for-money air travel.

About Kenya:
Kenya is famous for its wildlife, athletes and hospitality. The country's wildlife is her most striking feature with 59 national parks and game reserves, each one unique with different wildlife and topography.

Kenya's adventure safaris are a thrill. The annual wildebeest migration that takes place every year in the Maasai Mara National Game Reserve between July and October was declared the 7th new Wonder of The World in November 2006.

The country is eco-friendly with eco-tourist facilities accommodating every budget ranging from exclusive luxury lodges to pocket friendly campsites. Kenya is also a bird watcher's paradise, with 30% of the world's pink flamingoes being found there. No less than 12% of the world's birds, which equates to more than 1,100 different bird species, are found in Kenya.

Beautiful white, sandy beaches line the Kenyan Coast. Lamu, a coastal city, is rich in history and was declared a world heritage site by UNESCO in December 2001. Kenya is culturally rich and diverse with 42 different indigenous tribes, each offering their own unique experiences. A healthy infusion of international cultures has increased the diversity in culture.

Kenya is the Cradle of Life as attested by archeology and also home to some of the best tea, coffee, and flowers in the world. The country is increasingly becoming famous for its sporting attractions, especially its high altitude training camps with Kenya's Olympic champions, whale shark diving, scuba diving, golf, polo and spectacular hot air ballooning over the Maasai Mara.

For further information, please contact:
Housam Raydan
Corporate Communications Manager
Air Arabia PJSC
Sharjah, UAE
Tel: 971-6-5088968
Fax: 971-6-5580031

or

Ghaleb Zeidan/Gunjan Chaurasia/Nicholas Nesson
ASDA'A Burson-Marsteller
Dubai, UAE
Tel: 971-4-3355969
Fax: 971-4-3356080

or

Kenya Tourism Board (KTB) Middle East Office
2806A Business Central Towers
Dubai Media City
P.O. Box 502657, Dubai, UAE
Tel: +971 (0)4 375 3294
Fax: +971 (0)4 439 3582

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