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DEWA's 'To Guide is to Care' campaign receives enthusiastic response

  • United Arab Emirates: Thursday, September 17 - 2009 at 12:26
  • PRESS RELEASE

The Dubai Electricity and Water Authority (DEWA) announced its energy conservation campaign 'To Guide is to Care', organized to coincide with the Holy Month of Ramadan, received an enthusiastic response from a cross-section of consumers.

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  • Saeed Mohammed Al Tayer, Managing Director and CEO of DEWA.
    Saeed Mohammed Al Tayer, Managing Director and CEO of DEWA.
Comprising a series of awareness workshops and seminars and complemented by an intensive marketing activity, the month-long campaign was rolled out in various areas throughout Dubai. The events witnessed the participation of a large number of consumers who were keen to obtain and exchange information on energy conservation measures.

His Excellency Saeed Mohammed Al Tayer, Managing Director and CEO of DEWA, said:
"We strongly believe the best way for individuals to protect the environment is by knowledge sharing, and our campaign significantly facilitated this gesture among Dubai consumers. The future generation will judge us only by the efficacy of our actions in safeguarding the environment that we bequeath to them. Hence, it is our collective responsibility to preserve our precious natural resources."


The 'To Guide is to Care' campaign included a seminar by Dr. Omar Abdelkafy at the DEWA headquarters, while an interactive 'dialogue' was organised with approximately 300 individuals at the Al Khawaneej Alriadi. A host of other events included an environmental workshop at the Dibba Fort that saw the participation of over 900 people.

In conjunction with the Dubai Department of Tourism and Commerce Marketing (DTCM) and the Dubai International Holy Quran Award, DEWA also distributed information booklets to individuals at the Al Twar Ramadan Tent.

Amal Koshak, Senior Manager, Demand and Tariff Management, said:
"As part of our objective to foster a strong sense of awareness on the importance of conserving energy, we conducted community-related activities especially during Ramadan. Preserving the environment is a crucial responsibility that each one of us must take ownership for and DEWA is earnestly initiating several measures to imbibe this culture among everyone."
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Notes and media contacts

About Dubai Electricity & Water Authority (DEWA)
Established in January 1992 through a decree issued by Sheikh Maktoum bin Rashid Al Maktoum, late Ruler of Dubai, to merge the operations of Dubai Electricity Company and Dubai Water Department, the Dubai Electricity and Water Authority (DEWA) has evolved as the sole provider of utilities services to nearly half a million customers across the emirate.

As part of its committed endeavour to instil an emirate-wide culture of conservation, DEWA is actively involved in the promotion of responsible energy consumption and usage.

DEWA particularly seeks to encourage its residential, commercial, industrial and government departments of Dubai, to adopt measures for saving energy and reducing the impact of carbon emission on the environment through implementing interactive programmes and innovative campaigns. DEWA has also prioritized the youth, as a significant target audience, for raising awareness on the importance of preserving energy and natural resources from an early age.

For more information, please contact:
Salam Kitmitto
JIWIN Public Relations
Tel: +971 4 433 2547

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