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Wednesday, December 2 - 2009

Radisson Blu Hotel, Dubai Media City's Ramadan shoe box appeal tops Dhs875,000 in two weeks

  • United Arab Emirates: Thursday, September 17 - 2009 at 13:38
  • PRESS RELEASE

As the Holy Month of Ramadan draws to a close, more that 7,000 construction workers in the emirate of Dubai can look forward to a gift in form of a shoe box filled with personal items.

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  • A shoe box gift for workers contain essential items of daily use.
    A shoe box gift for workers contain essential items of daily use.
Radisson Blu Hotel, Dubai Media City confirmed that this year's Ramadan Shoe Box Appeal has topped its half-way target just two weeks into the six-week campaign.

"The campaign team have received just over 7,000 boxes, donations worth a value of Dhs 875,000, and the momentum from individuals and organisations looks set to continue,"


said Pasquale Baiguera, General Manager, Radisson Blu Hotel, Dubai Media City.

"A number of schools have shown wonderful enthusiasm with children, faculty and parents joining hands help us meet the campaign target," said Baiguera. He advised that this year's campaign has its sights set on 10,000 boxes, up 25 percent on last year.

Elle of the Roger and Elle duo at Helping Hands, the organisation behind the concept said that the campaign reaches out to the emirate's construction workers 'who are very much the silent backbone of Dubai's city infrastructure'.

"A simple, smart and engaging idea such is the Shoe Box Appeal shows it ability to mobilise community engagement for a community cause," she said. Helping Hands is joined by key organisations, including TECOM, City 7 TV, Union Papers Mills and Strategic Solutions.
The logistics partners are DHL, a long term associates of Helping Hands.

The campaign runs till September 30, 2009 and also marks the annual Responsible Business month for Radisson Blu Hotel, Dubai Media City.

Shoe Box Appeal donors' share why they support the 2009 campaign


We want our children to appreciate how fortunate they are and that they can help make even a small difference to the lives of people less fortunate than themselves in this way. Our children and staff are very much sharing the spirit of Ramadan through their efforts," said Tim Waley, Principal of Raffles International School, West Campus Dubai.

The school raised Dhs 96,000 worth of donation boxes, 800 in total, after they opened for new school year.

"We are building a sense of community at The Galleries through a series of tenant relations initiatives that encourage new friendships and enhance business relationships. The Ramadan Shoe Box Appeal brought together tenants who have recently moved into the office towers at the development. Between them, they donated scores of boxes," said Christo Diamandopoulos, Senior Operations Manager at The Galleries.

Limitless, the Dubai-based master developer, collected nearly 200 boxes through its tenants at The Galleries at Downtown Jebel Ali.
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Notes and media contacts

Radisson Blu Hotels & Resorts
Radisson Blu Hotels & Resorts, part of The Rezidor Hotel Group, offers first class service, providing guests with a contemporary, upscale hospitality experience.

Radisson Blu has received numerous awards for Best Hotel Chain and is renowned for its "Yes I Can!" spirit of service and the "100% Guest Satisfaction Guarantee". September 2005 saw the roll out of a free broadband service across the portfolio - the first international hotel chain to offer this service. Radisson Blu currently includes nearly 230 hotels in operation or under development featuring more than 53,000 rooms in Europe, the Middle East and Africa.

About TECOM Investments
TECOM Investments, based in Dubai, is a subsidiary of Dubai Holding, a global company dedicated to knowledge and life-improving industries. A creator of vibrant knowledge industry clusters, TECOM Investments is currently active in buoyant cutting-edge sectors like ICT, Media, Education, Biotechnology and Energy.

A recognized leader in the global knowledge industry, TECOM Investments manages entities like Dubai Internet City, Dubai Media City, Dubai Knowledge Village, Dubai International Academic City, eHosting DataFort, International Media Production Zone, Dubai Outsource Zone, Dubai Studio City, DuBiotech and Enpark.

TECOM Investments' phenomenal growth also encompasses local and international joint venture interests like Empower, a district cooling service provider established as a joint venture with Dubai Electricity and Water Authority, Emirates International Telecommunications Limited, a joint venture with Dubai Investment Group and SmartCity, a joint venture formed with SAMA Dubai to develop and manage knowledge industry townships worldwide.

Emirates International Telecommunications Limited holds stakes in Tunisie Telecom and Maltacom, telecommunication carriers in Tunisia and Malta respectively. SmartCity has already laid the foundations of a global network of knowledge driven clusters through agreements to develop SmartCity Malta and SmartCity Kochi.

TECOM Investments also has interests in Axiom, the largest mobile distributor in the Middle East, and Interoute, the operator of Europe's most densely connected voice and data network.

About Helping Hands
Helping Hands UAE is a secular charitable project managed by Roger and Elle. The team reaches out and makes a difference in the lives of the neediest people in this society.

We target the lowest paid migrant workers - often the invisible, with extremely low disposable income and often neglected members of society.

We work with do an assessment of immediate needs: food, sometimes furniture, bedding/towels or medical treatment and we arrange for the transportation. Afterward, we ask one of our donors to monitor and make sure all is running smoothly with the family. With the emotional stress subsided, we do what we can to assist finding jobs, so that there is an income again. We have recruiters who work with us, and as soon as we can get a CV we get it up on the radar of the recruiters ASAP.

About Union Paper Mills
Union Paper Mills is the pioneer in manufacturing of paper and paper boards in the UAE and are a part of a major business group: MAHY Khoory & Co.

Union Paper Mills recycles up to 450 tonnes of waste paper and cardboard per day; thus actively contributing to the environment. The paper mill is a unique manufacturing setup that produces packing grades of paper of international quality standards. The mills are operational since 1988 and are equipped with two paper machines that are capable of producing 400 tons of paper per day in various substance ranges.

About City 7 TV
City 7 TV is the brainchild of Mohi-Din BinHendi, a UAE national who saw a great opportunity to address the needs of, both, an expatriate audience and modern Arabs looking for quality local programming in English.

In the last one year of operation, the channel has expanded at a phenomenal pace with the introduction of several locally produced news and entertainment shows. These include news, business and programmes on cars, cooking, shopping, sports, fashion, children, (and much more).
The highly experienced news team gives unmatched coverage of the city and the surrounding emirates.

Based in UAE, City 7 TV gets a great opportunity in being able to showcase one of the fastest most dynamic, rising economies of the world. From man-made islands to the soon to be completed tallest building in the world; from high tech duty free shopping to old world walkthrough gold and spice markets, the UAE has a lot to showcase about and City 7 TV is the perfect medium to deliver that message to the rest of the world.

City 7 TV is a free-to-air channel and is available on Nilesat 101, channel 1 on Showtime, channel 89 on all E-vision packages and Du IPTV. The channel is present in the MENA region Free to Air and are broadcast to some 100 million viewers.

About Strategic Solutions
Strategic Solutions is a strategic marketing, brand management and public relations company with a focus on working with organisations wishing to speak in a planned manner to Arabia, or Arabian-based firms speaking to the global market place.

DHL Middle East
DHL is the global market leader in international express, overland transport and air freight. It is also the world's number 1 in ocean freight and contract logistics. DHL offers a full range of customised solutions - from express document shipping to supply chain management.

DHL Freight developed the first road network between Europe and the Middle East. This has led to lower costs and easier processes than with air freight, as well as shorter transit times than ocean freight, at a comparable cost. The Middle East now has an attractive alternative to air and ocean freight.

All European shipments are consolidated in 13 major gateways and forwarded to the Transit Center in Istanbul by scheduled trucking services. All administrative work (transit customs clearance, steering, monitoring and tracing) for all shipments is executed by DHL Freight experts.

In the Middle East region, DHL runs 16 major distribution centers and numerous local terminals, making us the region's preferred logistics provider for companies of all size. Our state-of-the-art infrastructure makes DHL the right choice, even for high risk products as well as hazardous goods in limited quantities.

For more information please contact
Julia Alvaro
Director of Sales & Marketing
Radisson Blu Hotel, Dubai Media City
P.O. Box 211723, Dubai, United Arab Emirates
Tel No. 0097143669111
Fax No. 0097143611011

For media enquiries
Anu Bhatnagar
Tel No. 009714 390 3030

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