The company also confirmed its adoption of the newly announced Sony brand message 'make.believe' in all consumer communication in the UAE and the region in order to reinforce its entertainment credentials and collaboration with the Sony Group.
Visually, Sony Ericsson will expand the appeal of its globally recognized 'liquid identity' logo by adding seven new colour variations plus a new 'liquid energy' flowing from the logo to make it more playful and visually appealing for the digital arena.
The company also aims to adopt a more open and questioning attitude by inviting greater consumer participation in the brand through a stronger focus on the interactive digital and social media channels.
A series of strategic marketing campaigns in the UAE and the world will launch the realigned visual identity and showcase the start of make.believe at Sony Ericsson, including a 'spark something' viral campaign for the new Satio, Aino and Yari phones and a global activation campaign as the official global handset sponsor for the 2010 FIFA World Cup to capture the passion of football fans around the world.
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Sony Ericsson realigns its external visual identity and brand values
- United Arab Emirates: Thursday, September 17 - 2009 at 14:08
- PRESS RELEASE
Sony Ericsson announced the next stage of its on-going business transformation with the realignment of its external visual identity and brand values in order to deliver its vision of becoming the 'Communication Entertainment' brand.
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The liquid identity and liquid energy are trademarks or registered trademarks of Sony Ericsson Mobile Communications AB. " SONY" and "make.believe" are trademarks of Sony Corporation.Ericsson is the trademark or registered trademark of Telefonaktiebolaget LM Ericsson.
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony
About Sony Ericsson:
Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London. For more information about Sony Ericsson please visit http://www.sonyericsson.com.
For more information please contact:
Noura Souki
Pencell PR & Events
Tel: +971 4 4278733
Posted by Siba Sami AmmariThursday, September 17 - 2009 at 14:08 UAE local time (GMT+4)
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