Reel Cinemas launches superior 3D Digital Cinema experience at The Dubai Mall

Notes and media contacts

About Emaar Malls Group LLC:

Emaar Malls Group LLC, is the retail and shopping mall subsidiary of Emaar Properties PJSC. Emaar has announced investments in shopping malls of over $4bn (Dhs15bn) with 10 million sq ft of retail property in operation or under development in the emerging markets of the Middle East, North Africa, the Indian Subcontinent and South Asia and is on target to become one of the largest developers of shopping malls in the world. At the forefront of these developments is the flagship The Dubai Mall, the world's largest mall, in the heart of the Downtown Burj Dubai. Emaar Malls Group also operates two other malls in Dubai; Souk Al Bahar, an Arabesque shopping and entertainment development on The Old Town Island, and Dubai Marina Mall, a lifestyle shopping mall for residents of the Dubai Marina community. Internationally, Emaar Malls Group is actively planning or developing shopping centres in Egypt, Syria, Morocco, Turkey, Jordan and Saudi Arabia and continues to drive the company's expansion strategy on a global scale.

About Emaar Retail:

Emaar Retail is a wholly owned subsidiary of Emaar Malls Group LLC and is the vehicle for all retail operations. Emaar Retail is developing a portfolio of brands in key growth markets and is strategically building new alliances, joint ventures, franchises and licenses for all mall developments under the Emaar Malls Group umbrella. Emaar Retail also manages the business operations for The Dubai Mall's leisure and entertainment brands including KidZania®, SEGA Republic, the Olympic-sized 'Dubai Ice Rink' and Dubai Aquarium & Underwater Zoo. Emaar Retail has also entered into a joint-venture with Cathay Organisation Holdings Ltd in Singapore, to form Reel Entertainment to develop cinemas across the region including the flagship 22-screen Reel Cinemas at The Dubai Mall. Emaar Retail was established to drive Emaar Malls Group's developments in key emerging markets across the Middle East, North Africa and the Indian Sub-Continent through creating the right retail mix for the various markets.

About Emaar Properties PJSC:

Emaar Properties PJSC, listed on the Dubai Financial Market, is a global property developer with a significant presence in 36 markets world-wide. Besides building residential and commercial properties, the company also has proven competencies in shopping malls & retail, hospitality & leisure, education and healthcare. For more information, visit www.emaar.com.

About Cathay Cineplexes:

Cathay Organisation's history as a pioneer in movie entertainment began on 18 July 1935 when it was incorporated as Associated Theatres Ltd (later changed to Cathay Organisation) and opened its first cinema, The Pavilion, in Kuala Lumpur in 1936. In Singapore, Cathay Organisation started operating its first cinema when it opened the Cathay Building in 1939. Between the 1950s to 1970s, Cathay Organisation expanded its cinema network and embarked on film production with studios in Hong Kong and Singapore. In November 1998, Cathay Cineplexes Pte Ltd was incorporated in its efforts to deliver a consistently high quality cinematic experience to patrons in Singapore and Malaysia. Cathay Cineplexes continues to be a "choice destination" offering quality films with state-of-art technology including digital projection and Singapore's only THX-certified halls as well as service with a difference to continually ensure that movie-going is a preferred leisure activity. Already a leading multiplex operator in Singapore, the company's vision is to make Cathay Cineplexes a leading multiplex operator in South East Asia. For more information, please visit www.cathay.com.sg

For further information, please contact:

Roisin Lillis / Meral Hassan
ASDA'A Burson-Marsteller
Tel: (+971 4) 334 4550