Reel late night screenings this Eid at The Dubai Mall

In all, the ten screens will feature 246 screenings of movies from Hollywood, Bollywood and the Arab world, a stellar attraction being the 3D digital screening of 'Cloudy with a Chance of Meatballs.'

Mr Arif Amiri, Chief Executive Officer, Emaar Retail, said:

"Eid is a festival for families and friends to come together and celebrate their solidarity. It is important that entertainment options are made available during Eid, and for this reason we have extended our screening times into early mornings."

Mr. Suhaimi Rafdi, Chief Executive Officer, Cathay Organisation said, "With Reel Cinemas we have introduced a superior cinema experience to The Dubai Mall. The late night screenings are part of our ongoing efforts to provide added-value service and further convenience to our customers."

Among the spectacular draws of the Eid season are 'District 9,' a much-appreciated sci-fi thriller produced by Peter Jackson about extra-terrestrials being forced out to a camp outside Cape Town.

Among eagerly awaited Bollywood screening is 'Dil Bole Hadippa,' in which Rani Mukherjee teams up with Shahid Kumar for a song-dance Bollywood drama that weaves in cricket for added excitement. Also awaited is the Prabhu Deva-directed 'Wanted' starring Salman Khan as a tough cop.

Complementing the late night screenings will be a new menu including cheesy hot dogs, potato wedges, chicken nuggets and flavoured popcorn, which are being introduced to enhance the customer's movie-going experience.

Reel Cinemas at The Dubai Mall is operated by Reel Entertainment LLC, a joint venture of Emaar Retail and Singapore-based premier entertainment provider Cathay Organisation Holdings Ltd. Reel Cinemas boasts the first THX-certified cinema in Dubai and also recently launched their Digital and 3D Digital capabilities.

Currently Reel Cinemas is operating with 10 screens, and a further 12 screens will open later this year to include 4 Platinum Movie Suites; The Picturehouse which will be the first dedicated arthouse cinema in Dubai; and an additional 7 commercial halls. Visitors to Reel Cinemas can conveniently park on the second floor of P2 parking at The Dubai Mall.