This contract is Synchronica's first win with a mobile operator in the Middle East and the ninth deal the Company has announced in 2009. It follows on from other operator purchase orders received this year from other fast growing areas of the mobile market such as Eastern Europe, Africa and Latin America.
The Operator, a leading telecommunications business with more than six million subscribers, will use Synchronica's Mobile Gateway technology to offer a push mail service to its subscribers including the new Email-to-SMS and Email-to-MMS functionality of Mobile Gateway version 4.
Synchronica's technology requires no additional software client to be downloaded to the handset and enables push email for the broadest range of handsets, from high-end Smartphones to low-cost entry level devices. The installation is expected to be completed in early October, followed by a commercial launch of the service. Synchronica is already in discussions with the Operator to extend the initial order with further licenses.
According to industry specialists GSM Arab World, mobile subscription rates in the Middle East are expected to grow by 15% in 2009 despite the global economic slowdown.
Carsten Brinkschulte, CEO of Synchronica, said,
"This deal has been closed by one of our resellers and again demonstrates how our reseller network scales Synchronica's business on a global basis. Our products are particularly attractive in fast growing markets like the Middle East as they work across the entire range of handsets, allowing operators to successfully introduce value added data services to the mass-market."
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Posted by Rima Ali Al Mashni
