M.A.C expands by opening four new stores in key locations across the Emirates

In Dubai, the three stores opened at Dubai Mall, Arabian Centre in Mirdiff and Dubai Marina Mall. The fourth store opened at Al Bawadi Mall in Al Ain, which is the second location for M·A·C in the city.

"We have opened these new stores in response to rising consumer demand resulting from the developing economy of the country. The stores are conveniently located in flagship centers of key areas, reflecting the M·A·C philosophy of talking to all consumers or, more specifically, catering to all ages, all sexes and all races" said Laurent Cathala, Brand Manager M.A.C, Middle East & India.

Each store has its distinctive characteristics:

• Dubai Mall: located in the center of the cosmetics section, the store is uniquely designed with a counter on either side of the area. The set-up of the space allows customers to interact with skilled M·A·C makeup artists and to try the products at hand.

• Dubai Marina Mall (Dubai Marina) and Arabian Centre (Mirdiff): the stores in these malls cater to the neighboring areas. Customers can enjoy a private atmosphere in a friendly space while browsing the counters.

• Bawadi Mall, Al Ain: the space is clearly visible through the glass structure of the store's surrounding facade. The unrestricted space recalls limitless opportunities for customers to enjoy makeup applications by the makeup artists.

The four stores offer makeup services with an international range of color collections.

They have been designed with the new M.A.C store "look": high ceiling product displays, black, white and silver colours and mirror/light towers on the tables.

The locations are equipped with professional makeup stations where customers can enjoy makeup applications by the makeup artists. In addition, the stores have beauty rooms where the artists conduct private makeup lessons.

As with all M·A·C stores, the full range of standard M·A·C services is available:

• False Lash Application: expert application of false lashes

• Make-Up Application: full make-up application for up to one hour

• Make-Up Lesson: full make-up lesson for up to 90 minutes

• M.A.C on Location: full make-up service at home or on location