• HSBC

Acxiom buys direct marketing service in Saudi

  • Saudi Arabia: Thursday, September 24 - 2009 at 11:00

Acxiom Corp, a US-based interactive marketing services and infrastructure management firm, has acquired Saudi Arabia-based Direct Marketing Services (DMS) and its UAE branch. The new Acxiom MENA organization will serve global and regional clientele from offices in Jeddah and Dubai. The operation will be led by DMS managing director Yousef Hamidaddin, who becomes CEO of Acxiom MENA. Alaa Al-Shroogi of Dubai will serve as president, Acxiom said.

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