Volunteers from Starwood Hotels and Resorts cycle 'Road to Awareness' to raise funds for UNICEF

Notes and media contacts

Donations will be accepted until 30th November 2009 via the website www.unicef.org.uk/roadtoawareness

To learn more about the 'Road to Awareness' or to find alternative ways of donating please visit www.roadtoawareness.com.

About Check Out For Children:

The Check Out for Children partnership between UNICEF and Starwood Hotels & Resorts was launched in London in November 1995 by UNICEF Goodwill Ambassador Sir Roger Moore KBE. The programme now operates in 244 hotels across Europe, Africa, the Middle East and Asia. In 2006, Starwood Hotels & Resorts won the UNICEF UK's prestigious Corporate Partnership Award in recognition of its significant contribution to the work of UNICEF. The award, which is only granted every 10 years, is given as a way of acknowledging the exceptional contribution of an organisation to the fulfilment of UNICEF's mission for children during the last decade.

About UNICEF:

UNICEF is the world's leading organisation working for children and their rights in more than 190 countries. As champion of the United Nations Convention on the Rights of the Child, UNICEF works to help every child realise their full potential. Together with our partners, UNICEF delivers health care, nutrition, education and protection to children in urgent need, while working with governments to ensure they deliver on their promise to protect and promote the rights of every child. UNICEF relies entirely on voluntary donations from individuals, governments, institutions and corporations, and is not funded by the UN. For more information, please visit http://www.unicef.org.uk.

About Starwood Hotels and Resorts Worldwide Inc.:

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 930 properties in approximately 97 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis, The Luxury Collection, W, Westin, Le Méridien, Sheraton, Four Points by Sheraton, and the recently launched AloftSM, and ElementSM. Starwood Hotels also owns Starwood Vacation Ownership, Inc., one of the premier developers and operators of high quality vacation interval ownership resorts. For more information, please visit http://www.starwoodhotels.com.

Media contact:

Dania Malki
Marketing & PR Manager
Le Meridien
T +971 2 644 6666
D +971 2 697 4663
F +971 2 645 5715
P.O. Box 46066, Abu Dhabi, UAE