Darroch Crawford, Managing Director of Premier Inn in the Middle East said:
"Opening the hotel property at the airport is a major step for Premier Inn, and although the current economic climate has led to a general slow-down in expansion plans across the hospitality industry, for Premier Inn it is vital for us to continue as we have always planned. The Emirates is a key market for us and pushing forward now can only be beneficial when the market starts its upturn."
Premier Inn is fast transforming the region's value for money hotel market through a unique business model by offering excellent facilities with unrivalled customer service and consistent value for money, even during periods of high demand.
Crawford continued, "The long term potential of this region is immense and extremely exciting. We are planning to build on our already established strong foothold in this sector. Premier Inn has a successful formula of providing a hotel service in prominent locations at value for money prices, across its operations. This core value proposition will remain our focus. We are confident that there will always be a demand for this type of product, and that our customer base, spread across business and leisure travellers, will continue to increase."
The new hotel at Dubai International Airport, with 281 rooms, will offer everything one would expect from a Premier Inn. All rooms come with en-suite bathrooms and capable of comfortably accommodating a family of up to four, as well as a roof-top swimming pool and whirlpool bath all for just Dhs.450 per night. The hotel also offers a contemporary restaurant (Bedouinns), a bar (The Retreat), and a Costa Coffee outlet.
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Posted by Nadeen El Ajou
