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Friday, November 27 - 2009
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Premier Inn announces opening of new hotel at Dubai's International Airport

  • United Arab Emirates: Saturday, September 26 - 2009 at 11:37
  • PRESS RELEASE

Announcing the opening of a new hotel at Dubai International Airport, Premier Inn continues to buck the trend by forging ahead with expansion plans in the region despite the current global economic situation and despite many competitors putting the brakes on any such proposals (projects) of their own.

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Premier Inn's continued expansion within the Emirates, with the opening of their third hotel at Dubai's International airport, comes just a few months after the company inaugurated their hotel in Dubai Silicon Oasis and further demonstrates its commitment to being the number one budget hotel brand in the region.

Darroch Crawford, Managing Director of Premier Inn in the Middle East said:
"Opening the hotel property at the airport is a major step for Premier Inn, and although the current economic climate has led to a general slow-down in expansion plans across the hospitality industry, for Premier Inn it is vital for us to continue as we have always planned. The Emirates is a key market for us and pushing forward now can only be beneficial when the market starts its upturn."


Premier Inn is fast transforming the region's value for money hotel market through a unique business model by offering excellent facilities with unrivalled customer service and consistent value for money, even during periods of high demand.

Crawford continued, "The long term potential of this region is immense and extremely exciting. We are planning to build on our already established strong foothold in this sector. Premier Inn has a successful formula of providing a hotel service in prominent locations at value for money prices, across its operations. This core value proposition will remain our focus. We are confident that there will always be a demand for this type of product, and that our customer base, spread across business and leisure travellers, will continue to increase."

The new hotel at Dubai International Airport, with 281 rooms, will offer everything one would expect from a Premier Inn. All rooms come with en-suite bathrooms and capable of comfortably accommodating a family of up to four, as well as a roof-top swimming pool and whirlpool bath all for just Dhs.450 per night. The hotel also offers a contemporary restaurant (Bedouinns), a bar (The Retreat), and a Costa Coffee outlet.
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Notes and media contacts

Premier Inn
Premier Inn is the UK's biggest and fastest-growing hotel brand with over 580 hotels and in excess of 42,000 rooms across the UK and in Ireland. Premier Inn bedrooms in the GCC are 24m² and feature en-suite bathroom with bath, shower and bidet, 32in flat screen TV and free internet access. Each room can comfortably sleep up to two adults and two children at no additional cost. All Premier Inns have a restaurant, a bar and a rooftop swimming pool. Premier Inn opened its first international hotel in Dubai in April 2008, a 308 bedroom property in Dubai Investments Park. Planned further openings include a 281 bedroom property at Dubai International Airport and hotels in Abu Dhabi, Fujairah, Ras Al Khaimah Umm Al Qawain, Muscat, Doha and Riyadh.

Premier Inn operates in the GCC under a joint venture with Emirates. Premier Inn also has a joint venture to roll out 80 budget hotels in India by 2017.

Premier Inn was confirmed as the leading Economy brand in the JD Power European Economy Hotel Guest Satisfaction Survey 2008.

Premier Inn offers customers a comfortable room, friendly service and exceptional value for money with its consistent one price policy. Further information is available on premierinn.com

Whitbread PLC

Whitbread PLC is the UK's largest hotel and restaurant company operating market-leading businesses in the budget hotel and restaurant sectors. It's brands include Premier Inn, Beefeater, Table Table, Brewers Fayre, Taybarns and Costa Coffee.

Whitbread PLC employs over 33,000 people and serves 8.5 million customers every month in its 1,500 outlets across the UK.

In the first half of the financial year ended 28th August 2008, Whitbread PLC reported a 12.6% increase in Group Revenue to £682.2 million and 24% increase in Pre-tax Profit to £123.3 million.

Emirates Airline
Emirates, the Dubai-based international airline, is part of the Emirates Group which also comprises an international cargo division, a fully-fledged destination management and leisure division, an international ground handler and an airline IT developer, Emirates is characterised by two key features, continuous explosive growth and a constant focus on top quality service.

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