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Damas brings to fore its Montega watches

  • United Arab Emirates: Saturday, September 26 - 2009 at 11:57
  • PRESS RELEASE

Damas, the international jewellery and watch retailer in the Middle East, brings to fore the Montega watches.

These watches for men and women are characterised by exquisite design and craftsmanship that complement the contemporary lifestyle.

Most of the pieces in the collection use high quality diamonds which can serve as the perfect accent to the watches' hand-finished case. Each watch in the collection, which comes in either automatic or mechanical movement, highlights contemporary elegance that transcends time. The collection features both classic and modern designs which can attract any watch enthusiast who is looking for something different.

Tawhid Abdullah, Managing Director of Damas, said:
"Montega timepieces have a timeless appeal and will attract watch connoisseurs in the region due to their different styling. Montega watches are true representatives of aesthetics coupled with high quality. These watches can also be the perfect gift for the festive season. Their impeccable designs will amaze even the most uncompromising person."


Montega watches are created by a team of professional watchmakers who have trained with some of the world's most prestigious watch houses. This collection has bold designs and is already winning the hearts of celebrities and businessmen all over the Middle East by gracing their wrists. These watches present outstanding works of precision engineering crafted in precious materials. Thus on the strength of their unprecedented technical superiority and attention to creativity, Montega men's and women's timepieces have become one of the most outstanding names in contemporary watchmaking.

The Montega watch collection is available at selected Damas outlets across the UAE.
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Notes and Media Contacts »

About Damas:

The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has 500 stores in 18 countries around the world, as of 30 June 2008. Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Gucci, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, among many others. The innovative in-house collections include the majestic Bridal jewellery, exclusive jewellery brands such as Damas Cut, Boudoor, Hayati, Riwaya, Jawaher, Farasha, Fairouz, Harmony, Farfasha, Al Manthourah; watch brands Varotti and Aquamarin; and a wide range of other classic and contemporary jewellery and watch collections. Quality consciousness, inspirational leadership and international reputation have led Damas to win prestigious awards including the exclusive De Beers Award 2000, 2004 and 2007 for jewellery design. Damas International Limited is listed on the Dubai International Financial Exchange and its shares are traded under the ticker 'DAMAS'.

For more information please contact:

Shazia Malik
PR Manager
The Idea Agency
P.O.Box 50887 Dubai, UAE
Office 503 Al Attar Tower, Sheikh Zayed Road
Tel: +971 4 34 34 424
Fax: +971 4 34 34 305

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