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Aloft and Hyatt at Capital Centre to help ADNEC establish the world's first exhibition lifestyle destination

  • United Arab Emirates: Sunday, September 27 - 2009 at 10:42
  • PRESS RELEASE

As construction around the Abu Dhabi National Exhibition Centre (ADNEC) continues at pace on the 408 room Aloft hotel and the iconic Capital Gate, which will house the landmark Hyatt at Capital Centre hotel, ADNEC has revealed how the two hotels together will offer the complete hospitality product for its visitors and exhibitors.

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When it is fully open, the Aloft Hotel will have one of the largest hotel capacities in the UAE Capital with 408 rooms, and it will target primarily young business travellers by offering a stylish and contemporary product to its guests.

Hyatt at Capital Centre, a 189-room hotel, has been developed specifically for the Capital Centre development and will welcome travellers accustomed to high levels of service, design and innovation. Soaring at 160 metres above the ground, this gravity-defying building leans a staggering 18 degrees and is set to become a world-famous landmark for Abu Dhabi city. The architectural feats that define this project are combined with elegant interior design concepts to create a refined hotel guest experience.

Simon Horgan, ADNEC Group CEO, said:

"We are creating the world's first fully connected exhibition lifestyle destination and it is absolutely critical which hotels are located on-site. In Starwood Hotels and Resorts Worldwide and Hyatt Hotels & Resorts we have chosen two of the industry-leading companies to help drive this vision forward. Although targeting very different markets, both companies are bringing very high quality products and service to Abu Dhabi, which will reinforce ADNEC's position as the region's leading exhibition centre and greatly add to the hotel portfolio of the city."


Aloft will capitalise on growing worldwide recognition as one of the industry's most compelling lifestyle brands targeting the niche of forward thinking individuals. The new Hyatt at Capital Centre will add authenticity, style and luxury to the region while enabling all guests, whether travelling for business or leisure, to unwind and gather in celebration feeling productive and revitalised.

Stephan Vanden Auweele, Aloft Hotel General Manager said: "The Aloft Hotel will be something new for Abu Dhabi. We don't classify ourselves as 5, 4 or 3 star hotel because conventional hotel grade systems do not fit the Aloft concept. We have the ultimate product in terms of technology and convenience and we offer a distinctive and unique experience. Aloft is not about a specific age-group, or nationality, or category, rather it is about a certain lifestyle."

Commenting on the forthcoming arrival of Hyatt at Capital Centre, Thierry Bertin, Hyatt Hotels & Resorts, Vice President of Sales and Marketing, International Operations, said: "Hyatt at Capital Centre is set to become a landmark hotel on the Abu Dhabi skyline and a leading hotel in the region. It will showcase exceptional design and offer memorable experiences to Abu Dhabi's visitors all while providing our guests sweeping panoramas of the capital through its location within the iconic Capital Gate building."

The Aloft and the Hyatt at Capital Centre are directly linked to the exhibition centre and will be 20 minutes away from Downtown Abu Dhabi and 15 minutes from the Abu Dhabi International Airport.

Although they will serve mainly ADNEC visitors and exhibitors, they are also expected to become a regular destination for the residents of Abu Dhabi.
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Notes and media contacts

ADNEC Media Contact:

Jennifer Highland
ADNEC Account Manager PR & Marketing
Tel: 971 (0) 2 406 3392

Aloft Media Contact:

Tanya Haroun
Aloft Public Relations Manager
Tel:971 (0) 2 406 4707

Hyatt Media Contact:

Mikele Ugarte
Wallis Marketing Consultant
Tel: 971 (0) 4 390 1950

For further information:

About Abu Dhabi National Exhibitions Company (ADNEC)

Abu Dhabi National Exhibitions Company (ADNEC) is a strategic international venue development and management company. ADNEC's venue portfolio includes one of the most modern exhibition centre's in the world - the Abu Dhabi National Exhibition Centre, and the UK capital's largest exhibition and conference venue, ExCeL London.

ADNEC is creating unique business districts to serve Abu Dhabi's rapid expansion and emergence on the global stage.

Development projects surrounding the Abu Dhabi National Exhibition Centre include Capital Centre (a mixed-use development of 23 hotel, residential, commercial and mixed-use towers adjacent to the exhibition centre), Capital Gate (an iconic 35 storey gravity defying feature tower, featuring the 5-star hotel - 'Hyatt at Capital Centre'), the Aloft Hotel and a 2.4km Marina zone on Al Bateen Channel opposite to the exhibition centre.

In addition, ADNEC is expanding within the region, with The Al Ain Convention Centre, a residential and business micro city around a state-of-the-art convention centre.

About Aloft Hotels

As a Vision of W Hotels, Aloft is shaking up the lodging industry with urban-influenced design, accessible technology, style and a social atmosphere. Aloft offers a total sensory experience, with guest rooms featuring loft-like nine-foot ceilings and oversized windows to create a bright, airy environment. The centrepiece of the guest room is the ultra-comfortable signature bed, and large stylish bathrooms complement the guest experience with roomy walk-in showers and amenities created by bliss® spa. Each guest loft is also a combination high-tech office and entertainment centre, featuring wireless internet access and a one-stop connectivity solution for multiple electronic gadgetry such as PDAs, cell phones, mp3 players and laptops - all linked to a 42" flat panel LCD ready television for optimal sound and viewing.

Designed in conjunction with world renowned David Rockwell and the Rockwell Group, Aloft stays true to the W Hotel brand's heritage, offering atmospheric public spaces designed to draw guests from their rooms to socialize and make friends. Guests can read the paper, work on their laptops via hotel-wide wireless internet access, play a game of pool or grab a drink with friends at the re:mix communal lobby area and bar w xyzSM. The re:charge fitness centre and splash, the indoor or outdoor pool, give travellers options to de-stress and re-energize; while re:fuel by AloftSM, a one-stop food and beverage area, offers sweet, savoury and healthy food, snacks and beverages to grab & go, 24-hours a day.

www.aloftabudhabi.com

About Hyatt at Capital Centre:

Hyatt at Capital centre will be Hyatt's first hotel in the UAE Capital, adding to the existing portfolio of luxury hotels established in Dubai under the Hyatt Regency, Grand Hyatt and Park Hyatt brands. Hyatt properties in the Middle East have distinguished themselves as leading hotels in the region winning international awards for service and style.

Opening in the last quart of 2010, Hyatt at Capital Centre will be part of the iconic new Capital Gate Building connected to the Abu Dhabi National Exhibition Centre (ADNEC). Setting new standards for hospitality design, this luxury five-star hotel is set to become a landmark in the Abu Dhabi skyline and a leading business hotel in the region.

www.abudhabi.capitalcentre.hyatt.com

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