Meat and Livestock Australia appoints new Mena Regional Manager

"The region is home to some of the most lucrative MLA markets with the UAE and Saudi Arabia topping many categories in terms of regional sales," said Mr. Bowtell.

"Australian meat and livestock is revered across the region for its nutritional value, halal attributes, food safety protocols and unsurpassed taste, texture and quality and our job at MLA is to ensure that all our customers in the region always make an informed choice about the meat and livestock they select, for whatever purpose. It is an absolute privilege to be able to work in a region that is experiencing such growth and the challenges this brings," he added.

Mr. Bowtell brings with him significant and diverse MLA experience since his first position at the company's predecessor commenced in 1995, fresh from a sales and marketing role in the seafood industry and prior to that, toiling away in some of the finest restaurants and kitchens in Australian hotels as a highly sought after chef. Mr. Bowtell's previous role in MLA Australia was that of Marketing Manager where he oversaw many ground-breaking marketing and business development programs across both the retail and foodservice markets that have made significant contributions to the growth of this important agricultural sector. After 15 years representing the Australian Beef and Sheep producers and processors at all levels in the Australian market, he now comes to the Middle East North African region to assist in further developing this vital market for the Australian industry.

Lachlan is a passionate ambassador for the Australian red meat and livestock industry and is a frequent key note speaker at many trade events in Australia and overseas on food trends and marketing.

Lachlan also has professional associations with many industry groups such as the Australian Graduate School of Management, Australian institute of Management, The Australian Culinary Federation, World Association of Cooks and has received several industry awards for his commitment to the development of individuals and training of young up and coming individuals.