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Tuesday, December 1 - 2009

Twofour54 Intaj launches world class production, post production and broadcast facilities in Abu Dhabi

  • United Arab Emirates: Sunday, September 27 - 2009 at 14:44
  • PRESS RELEASE

Twofour54, the Abu Dhabi based content creation community, announced the launch of Twofour54 Intaj, offering state-of-the-art production and post-production facilities, media asset management, digital archiving, playout and broadcast services.

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  • Twofour54 Intaj launches world class production, post production and broadcast facilities in Abu Dhabi.
    Twofour54 Intaj launches world class production, post production and broadcast facilities in Abu Dhabi.
Commenting on the launch of Twofour54 intaj, CEO Tony Orsten said: "Today's launch introduces the final component of Twofour54's content creation community, which is designed to facilitate the development of a sustainable media industry in the Middle East & North Africa region. To be able to produce world class Arabic content you need world class facilities and we believe intaj's facilities are a first for the region."

The opening of these facilities completes the infrastructure for the content creation community proposition of Twofour54, standing alongside Twofour54 tadreeb, the region's premier vocational training academy and Twofour54 ibtikar which provides industry funding and support for early stage businesses and creative talents across the region.

Hasan Sayed Hasan, head of Twofour54 intaj commented:
"Twofour54 intaj is the solution for the content creation industry in the region. We enable content creators to produce, complete post-production, and store content all within the supportive Twofour54 campus environment. We have already received high levels of interest in our services and the launch coincides with our new freelance framework providing real impetus to the production and post production industry in the region."


Twofour54 intaj offers five high definition (HD) production studios ranging from 60m2 to 650m2. The studios are equipped to support production in a range of fields from news to sports programming, game shows to serial dramas and light entertainment. Each studio has its own dedicated support services, with the larger studios allowing full drive-in access to cater for even the largest scale productions.

The production facilities are complemented by 22 fully equipped post-production suites - including audio, video, graphics and high-end finishing as well as media asset management and full broadcast services - including play-out, satellite uplink and downlink.

Twofour54 intaj offers two choices for users - to have the facilities fully operated by a team of highly experienced broadcast technicians, or to hire the equipment and studios only. The Twofour54 intaj team is made up of skilled in-house technical, operational and creative staff or from a roster of global industry experts for additional specialist consultancy.

Twofour54 recognises the role of freelancing in the production process and broadcast industry and has unveiled plans for its freelance licensing system, which will launch in phases at the end of October increasing access to flexible talent utilising the Twofour54 intaj facilities.

In the first phase, television professionals such as sound and video editors, camera operators, production engineers, special effects technicians and hair and make-up artists will be able to license themselves directly with Twofour54 as freelancers. Freelancers will get a UAE residence visa and will be able to work for Twofour54 intaj and for any other Twofour54 partners such as CNN, Abu Dhabi TV, Baynounah TV, Atlas Television and C-Sky Pictures. Further categories will be introduced in 2010.

Orsten added in closing: "We are now open for business and we look forward to a new generation of Arabic content being created under our roof."
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Notes and media contacts

About Twofour54
Twofour54 is an Abu Dhabi government initiative and an integral part of its 2030 plan, which seeks to diversify the Emirate's economy and establish the Emirate as the cultural capital of the Middle East.

Twofour54's vision is to establish a sustainable Arabic media and entertainment content creation industry in Abu Dhabi; a regional centre of excellence which is internationally renowned. The aim is to stimulate creative and professional partnerships in the film, broadcast, digital, TV, gaming, publishing and music industries.

The company provides a collaborative and supportive ecosystem that will allow the establishment of a world-class media industry for the Middle East and North Africa (MENA) region. The focus is on developing Arabic media and entertainment content by Arabs and for the Arab audience.

Twofour54 delivers its advanced cohesive infrastructure through three key pillars: Twofour54 tadreeb (the training academy), Twofour54 ibtikar (innovation and support) and Twofour54 intaj (state-of-the-art production facilities) supported by business enabler Twofour54 tawasol (one-stop-shop).

Twofour54 has already attracted several of the region and world's largest and most influential content creation companies, including CNN, BBC, Thomson Foundation, Rotana Studios, Financial Times, Abu Dhabi Media Company, imagenation, C Sky Pictures, Thomson Reuters Foundation, Flash, PyraMedia, Getmo Arabia, Experience Media Studios and Baynounah Media Company.

Each of these partners has recognised the vast opportunity that the Arab world represents for growth and has committed significant investment and resources to business initiatives that will be led out of Twofour54.

The name Twofour54 is taken from Abu Dhabi's geographical coordinates, which are latitude 24 north, longitude 54 east. This name was chosen to symbolise Abu Dhabi's strategic position within the Middle East, which makes it the ideal location for the centre of excellence for content creation in the Arab region.

About Twofour54 intaj
Twofour54 intaj offers state-of-the-art production and post-production facilities, which will be the envy of more recognised and established production facilities around the world. Twofour54 intaj also provides media asset management, broadcast and technical support.

The five HD production studios ranging from 60m2 to 650m2 are fully equipped with the latest technologies to support production in a range of fields including news, sports programming, game shows, serial dramas and light entertainment.

The facilities are operated by a team of highly experienced broadcast technicians. Twofour54 intaj services are available either fully staffed or as a dry-hire (equipment and studios only).

The production facilities are complemented by 22 fully equipped HD post-production suites split across two campuses. The Khalifa Park facility houses 12 (7 x video editing; 2 x audio; 2 x graphics; 1 x high end finishing and compositing) while the main facility at the National Theatre site houses 10 (6 x video editing; 2 x audio; 2 x graphics).

For further media information please contact:
Nashwa Zakaria
PR Director, Twofour54
Mobile: +971 (0)50 6629811

Farah Nami
Hill & Knowlton Abu Dhabi
Mobile: +971 (0)50 4548647

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