GPCA Secretary General Dr. Abdulwahab Al-Sadoun said Creative Communication has been assigned the task of strengthening the Association's profile and supporting all of its regional communication requirements.
"Creative Communication will also provide public relations support for the most important petrochemical and chemical industry event in the region, the annual GPCA Forum, as well as other GPCA events," Dr. Al-Sadoun said.
GPCA was conceived as a voluntary and non-profit association focused on sharing knowledge, experience and best practices among petrochemical and chemical producers in the region. The Association has rapidly grown in membership to include industry players from outside the region as well as the industry's supply chain companies. GPCA is currently in an evolutionary phase, aiming to be the industry's think-tank and the most reliable information resource.
The public relations agreement was signed by Dr. Al-Sadoun and Rabih El-Amine, Managing Partner of Creative Communication and CEO of Alef Media and Publishing. Creative Communication is part of Alef Publishing and Media, which boasts a strong portfolio of publishing clients, and is the regional partner of The Communication Group, which is among the fastest growing PR agencies in London.
"We have chosen Creative Communication as they have demonstrated a strong understanding of our industry, its importance in the region and the Association's priorities. We are also pleased with their track record in publishing and media relations in the region,"
Dr. Al-Sadoun said.
El-Amine thanked GPCA for bestowing their trust and confidence in Creative Communication, and pledged to deliver top-level service for the Association.
"We are delighted to work with GPCA, and we are absolutely confident of meeting the Association's expectations of us,"
El-Amine said.
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Posted by Nadeen El Ajou
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