The agreement was signed between Mr. Kapoor and Mr. Mohammed Adel Fakhro, Chairman - SunCity Ventures WLL, with the presence of Mr. Ahmed Esam Fakhro, Managing Director - SunCity Ventures WLL, and Executive Managements.
Mr. Mohammed Fakhro elaborated on the idea behind this franchisee by saying, "Our brands serve some of the best cuisine to food lovers across this Kingdom. With Zayt Zaytoon being the choice for authentic and delicious Lebanese food, Gloria Jeans Coffees serves up mouth-watering cakes n cookie with everyone's all time favourite pass-time, coffee. Indian food is a favourite of one and all, so when we decided to venture into the flavours of the East and who better than the Master Chef himself to go along with. We are very glad that we have taken this first step forward and will now look forward to the day when we can welcome our customers to the first ever 'The Yellow Chilli' restaurant in the Middle East, to enjoy the scrumptious food made at home."
Speaking at the event, Mr. Kapoor said, "Expansion into the Middle East was always on the books for The Yellow Chilli and it is a pleasure to have the first outlet in Bahrain with SunCity Ventures, as the business is run by an experienced and well reputed family. This concept of a fine dining restaurant took off with flying colours in India with 11 of our restaurants already receiving great response from our customers, so we are now at the stepping stone of providing that fine dining experience to the people of Bahrain very soon."
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SunCity Ventures signs franchisee agreement with 'The Yellow Chilli'
- Bahrain: Sunday, September 27 - 2009 at 15:46
- PRESS RELEASE
SunCity Ventures, a Bahrain-based company, recently hosted the renowned Indian chef Sanjeev Kapoor at their office in Manama, as both parties signed a franchisee agreement for the opening of 'The Yellow Chilli', deliciously different Indian Food, in Bahrain.
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About SunCity Ventures:SunCity Ventures is a limited liability company that was founded by Mr. Mohammed Adel Fakhro and Mr. Abdulla Adel Fakhro. The company enjoys a reputation in the market for introducing many well known brands like Zayt Zaytoon and Gloria Jean's Coffees to the Kingdom of Bahrain. The company was established in September 2003 and has ever since seen its operations grow and prosper.
About The Yellow Chilli:
Sanjeev Kapoor is the most celebrated face of Indian cuisine today. Chef extraordinary, TV show host, author of best-selling cookbooks, restaurant consultant, architect of a unique range of food products and winner of numerous culinary awards, Chef Kapoor is living his dream of making Indian cuisine the number one cuisine in the world. Sanjeev Kapoor hosts the popular Cookery Show on Zee TV which has been winning the 'Best Cookery Show' award given by the Indian Television Academy year after year ever since its inception in the year 2000. The show has completed more than 700 episodes being telecast non stop for 14 years - the longest running TV show in any category on any channel.
Exotic yet authentic just as the The Yellow chilli, The The Yellow Chilli chain consists of casual dining restaurants with a five-star feel and promises all food lovers a journey of North West Frontier Cuisine with exotic picks from the regions of Punjab and the Mughal Era, at a popular pricing. A dining experience at The The Yellow Chilli will make you believe that exclusivity with a touch of simplicity is important in the creation of every delicious dish. Along with the assurance of a wide range of delectable dishes and an immaculate service, a meal at any of The The Yellow Chilli restaurants inspires interactive dining.
For further information, please contact:
Manar Janahi
Account Executive - Public Relations
Intermarkets, Bahrain
T: +973 17582033
F: +973 17582034
Posted by Siba Sami AmmariSunday, September 27 - 2009 at 15:46 UAE local time (GMT+4)
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