Miss Selfridge opens in Kuwait at The Marina Mall

Miss Selfridge's initiative is in effort to offer proximity to its young fashion conscious shoppers.

"We couldn't be happier! Miss Selfridge proved to be a fashion hit in Kuwait. As a young, vibrant and elegant fashion brand, we can say it is glamorously growing,"

stated Pat Kelly, Business Director of Miss Selfridge at M.H. Alshaya Co.

He added, "Young female shoppers love it. We have already noticed regular customers who took the habit of regularly passing by the store to check out the nouveaute."

The unique positioning of Miss Selfridge derives from its 'fashion only' proposition-meaning there are no basic products in the Miss Selfridge range. Taking inspiration from vintage pieces gathered from all over the world by its team of buyers. Each piece is crafted with special attention to details - ruffles, bows, fabrics and graphic prints - for a styling that is both individual and playful, but essentially feminine.

"Whether you are looking for a glam, statement outfit or casual on trend daywear Miss Selfridge has everything you need to update your wardrobe with those staple hits of the season," Pat Kelly exclaimed. It is this unique handwriting that has captured the imagination of today's customers.

Miss Selfridge customer is outgoing, impulsive, and romantic. Loving newness and change, she comes to Miss Selfridge for inspirational and on-trend looks for all aspects of her life - a smart blouse for work with a fashion twist, a scene-stealing dress for nights out with friends, casual clothing that combines personality with style.

Originally part of the world famous Selfridges department store, and having its first home on Duke Street in central London in 1966, Miss Selfridge has grown to become an independent iconic brand in its own right.

With a flagship store on London's Oxford Street, Miss Selfridge now has over 200 shops in the UK, Europe, Asia and Middle East, and its reputation is growing internationally, with M.H. Alshaya planning to add a significant number of Miss Selfridge Boutiques in the region.

Shortly after the 1st opening of Miss Selfridge last May 2009 at The Avenues in Kuwait, successions of successful openings kept spreading across the GCC. As a result, Miss Selfridge is now available in UAE, Bahrain and Qatar in the trendiest malls fitting perfectly in its environment of fashion.

Autumn / Winter 2009 Collection

For Autumn/Winter 2009 Miss Selfridge presents a cool collection of rock chick inspired designs where embellishment and layering define the look. Metalwork detailing features predominantly in the range with inspiration also taken from apocalyptic sci-fi films such as Mad Max and Dune. Luscious fabric textures and textural prints are used to create a richly decorative theme. Gunmetal, silver, bronze and burnt gold are key colours teamed with taupe, grey and black - petrol tones, emerald, purple, hot pink and cobalt blue inject flashes of colour to the collection. Statement shoulders, sequins, studded detail and body con dresses and high waisted minis form the key silhouettes of the season. Emphasis is on a voluminous top worn with patterned leggings or body con mini skirts, while layering with biker jackets and waistcoats is essential to the look to create a glamorous 'high priestess' of rock feel.

Casual-wear sees a grunge rock vibe with a range of cool placement T-shirts and tight, distressed denim, tie dye, laddering, tonal checks and zip detail is key. Embellished tops are worn with high shine leggings for a perfect day to evening look. Knitwear is prominent this season with tape yarn pieces, lurex colour blocking, metallic and rayon knits and stud detail embellished knits.

The collection is also rich in beautiful high glam pieces for wild nights out on the town or outfits which can be worn from a gig to a nightclub with ease. Geometric and pixelated animal prints define the look mixed with studs and sequins in a combination of matt and shine. Cocktail dresses with gathering and draping detail include jewel encrusted elements, batwing dresses and tops create an eighties silhouette. Extreme shoulders on a gold foil print tux or a Marabou fur jacket complete the look.

Tailoring is sharp and sexy with Prince of Wales check and tonal greys forming the key colours - a grey double breasted jumpsuit is perfect for fashion forward power dressing, structured dresses and smart blazers make a great choice for fashionable work wear.

Accessories see an explosion of animal print in different textures and designs, panelled bags and oversized shoppers feature studding, zips and hardware, jewel coloured metallic clutches are great for evening. Chain mail scarves add glamour to any outfit, rows of bangles in gold, silver and bronze complete the look.